Firstly, welcome to all our new subscribers to “Biz Growth Express” – I’m delighted you have joined our community.
Each week you will receive this on-line news letter with details of this week’s expert teleconference, the next “Biz Growth Live” call and tips that I personally find helpful in growing my business – and I hope that you do to.
We feature a live event, new product or recommended resource that we believe will assist you in building your brand and growing your business.
Our goal is your success, providing you with strategies, inspiration and tips that you can adapt, adopt and apply to grow your business.
IN THIS WEEKS “BIZ GROWTH EXPRESS”
- Today’s “Biz Growth Live” call – Grow your business through referral and affiliate strategies
- Personal reflections – It’s all in the preparation …
- Feature article – 3 keys to effective meeting management
- Featured resources and programmes
- Advance notice – “Biz Growth Live” 25 September 2006 – How to earn what you are worth
BIZ GROWTH LIVE TELECONFERENCE – MONDAY SEPTEMBER 18th, 2006
GUEST EXPERT: KRISHNA DE
SUBJECT: HOW TO GROW YOUR BUSINESS THROUGH REFERRAL AND AFFILIATE STRATEGIES?
This week we will be using an open call format. This means you are invited to join me on the call with all your brand building and client attraction questions.
We will focus specifically on referral strategies and affiliate programmes – in other words, how to build your brand with the assistance of a group of strong brand ambassadors for your services and solutions.
So don’t forget to join me if you have questions about how to build your brand and attract your ideal clients – you can submit your question ahead of the call here
Please note that attendance is limited and is on a first-come, first-served basis on the day of the call. This pre-call announcement does not ensure your place.
To secure your spot, please plan to dial in promptly as we will start on time.
Note: If for any reason you join the conference call and Krishna and the guest speaker are not on line, we will revert to our backup service and will resume the call at 10 minutes past the hour. Unless otherwise notified, we will make available a recording of the call on the archive page.
PERSONAL REFLECTIONS – IT’S ALL IN THE PREPARATION
Recently I was appointed to the position of an external advisor sit on the board of a new organisation that will be spearheading some leading edge research in a particular field of medicine in Europe. (Sorry I can’t tell you more at this stage as we have not formally launched the organisation.)
Suffice to say that the work of this organisation and the research they are embarking on will fundamentally change the future of our health – in fact it has the goal of eradicating the particular medical condition we are addressing, just as we have seen with polio, smallpox and other life threatening diseases.
So this is an exciting and ground breaking project which has the potential to dramatically impact the health of our generation and of future generations which I am honoured to be part of.
Our first key meeting took place last week. The agenda was set and the attendees invited.
But we got off to such a bad start that we had covered less than half the agenda at the time the meeting was to finish. I’ll cover more of that later in this week’s article “3 keys to effective meeting management”.
What really impacted me was the lack of preparation of many of people presenting at the meeting.
Now we are not talking about junior people. The invited guests were senior executives of two major global companies who wanted to present themselves as potential collaborators on the project.
The had not prepared themselves adequately for the issues to be covered, the challenges that would be posed by the board and in that case of one of the companies, had not even tried to convert their pricing to our currency of Euros, demonstrating a lack of connectedness to our agenda.
Suffice to say, when our visitors had left us, the board was less that complimentary about their presentations, leaving us with a negative impression of their corporate brands and the personal brands of the speakers.
It was a great reminder that in fact a contract with a client can be lost before you even meet them through lack of preparation.
So as you prepare for your next key meeting – make sure that you put adequate time into your calendar BEFORE the event to prepare to make a great impression – taking into account your audiences wants, needs and the potential objections they are likely to raise.
FEATURE ARTICLE – 3 KEYS TO EFFECTIVE MEETING MANAGEMENT
As a leader of a professional services firm, you are likely to have many meetings in your calendar – perhaps there are times when you wonder if that’s all you seem to do.
Meetings with clients, meetings with vendors, meetings with team members.
So how can you ensure that your meetings run effectively and effieciently. Here are three keys that will enhance your productivity and the effectiveness of the meeting for all attendees.
1. BE CLEAR ABOUT THE OUTCOMES YOU WANT TO ACHIEVE
Before your meeting is scheduled and people invited, ensure that you are clear about what you want to achieve.
A useful tool to do this is a P.O.S.T – this is a one page sheet that you develop as part of your meeting preparation and is provided to all attendees, alongside the agenda for the meeting.
It outlines succinctly the Purpose of the meeting, the Outcomes you are looking for, the Structure of the meeting for example will it be facilitated and the … Timing.
If you have a half day or full day meeting planned and several items on the agenda, you should create a P.O.S.T for every section. You can have the key person leading each section of the meeting to create their own P.O.S.T for you to review and approve.
2. COME PREPARED
The second key is to come prepared for the meeting.
That means making sure that the agenda and any pre-read for the meeting is circulated at least 3 working days before the meeting so that you have time to review it.
Yes that does require you to schedule time before the meeting to read the pre-read, however this will cut down a lot of time in the meeting so that you can focus the conversation around what questions, points of clarification and challenges you have about each area to be covered.
If you are leading one session in the agenda, make sure that you take time to prepare for what you think will be the issues, concerns and challenges of the others attending the meeting.
Consider their style of influence – how will you ensure that your presentation will “connect” for all the different styles of the attendees?
3. FOLLOW UP FAST
After the meeting make sure that you follow up promptly with the actions from the meeting.
Ideally have someone in the meeting write up the actions and have them circulated within 48 hours of the meeting.
Capture the issues discussed, the actions agreed, who is accountable and the date that this is due for completion.
This is document can then be updated ahead of the next meeting by those accountable for each area covered, detailing the actions they have taken – in other words, a status update on their projects or activities.
This document can be sent with the agenda and P.O.S.T for the next meeting and vastly speeds up the time it takes to walk through the session on the agenda which covers the outcomes and update for the last meeting.
It is also a great way of ensuring that agreed actions get delivered against – after all who wants to see their name on a document circulated to everyone saying that they have failed to deliver against what they agreed!
So the next time you have a meeting, follow these three keys – you’ll be surprised how much more effective and productive your meetings will be.
FEATURED RESOURCES AND PROGRAMMES
BIZ GROWTH SUMMIT
Join the world’s first week long virtual conference from the comfort of your home. Leading speakers include Jay Abraham, Mark Victor Hansen and T Harv Eker.
Your investment is just UD$97, but register before the 26 September and receive a voucher which reduces your investment to only US$47. More details her here.
..GET BRANDID
Searching for the blue print for building YOUR brand? Then join our 6 week brand building teleseminar programme, starting 28 September 2006. Access more details here along side our special report on the “Definitive A-Z of Branding for Professional Services Firms”.
A PASSION FOR PRODUCTS?
Fast track your passive revenue success and join me at the live-in-person workshops being held in Dublin on 11 October 2006 and in Cork on the 12 October 2006. For further information mouse over here – you will also find a FREE AUDIO PROGRAMME on the basics of information product creation.
BRANDSTART
Make sure your brand is on the fast track with BrandStart for newly established professional practices
BRANDSTORM
Take your brand to the next level with BrandStorm if you want to review your brand strategy to strengthen the interpretation of your brand both on-line and off-line
NO COST BRANDING RESOURCES
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DAILY TIPS TO BUILD YOUR CORPORATE, EMPLOYER OR PERSONAL BRAND
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THE ONE STOP BRANDING SOLUTION
Ask me any question you have about branding – just post your question here.
NEXT “BIZ GROWTH LIVE” TELECONFERENCE
DATE -25 September 2006
GUEST EXPERT – Mikelann Valterra
SUBJECT – Next week we are joined by Mikelann Valtera who in an expert in the emotional and psychological connection between why professionals undersell themselves and teaches her clients how to earn what they are worth.
This is a VERY important subject for us all if we want to live the life we desire and deserve and I urge you to join us. So if you have ever found yourself wondering if you are earning fees equivalent to your expertise or want to ensure that you charge what you are worth, make sure you remember to join us for this call.
Wishing you continued success, so until next week. Best wishes,
Krishna De
Bringing YOUR vision to life!
If you have friends and colleagues who would like to join the weekly teleconference call, they would be very welcome – please invite them to register here.
..©Krishna De, Oneocean Ltd 2006. All rights reserved.
“Biz Growth Express” is a Oneocean Publication. Oneocean Ltd is a leading business development consultancy with a difference – we focus on the unique strengths of an organisation and its people to unlock extraordinary performance and growth.
TERMS OF REPRINT: You are welcome to publish extracts from “Biz Growth Express” in your own online ezine or news letter, providing the article is printed in its entirety and is left unedited and you include the copyright notice and the following statement:
©Krishna De, Oneocean Ltd 2006. All rights reserved. Reprinted from “Biz Growth Express”, a Oneocean Ltd publication for leaders in professional services practices, featuring inspiration, strategies and tips to build your brand, attract your ideal clients and enjoy greater success with less stress. Subscribe today at http://www.bizgrowthlive.com/ and access free weekly teleconferences where we interview experts from across the globe on how to build your brand and expand your professional and personal success.



























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