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Firstly, welcome to all our new subscribers to “Biz Growth Express” – I’m delighted you have joined our community. 

Each week you will receive this on-line news letter with details of this week’s expert teleconference, the next “Biz Growth Live” call and tips that I personally find helpful in growing my business – and I hope that you do too.

We feature a live event, new product or recommended resource that we believe will assist you in building your brand and growing your business.

Our goal is your success, providing you with strategies, inspiration and tips that you can adapt, adopt and apply to grow your business. 

IN THIS WEEKS “BIZ GROWTH EXPRESS”

- Today’s “Biz Growth Live” call – How to make sure you earn what you are worth
- Important reminder – Last chance to register for our 6 week Get BrandID? programme this year
- Personal reflections – Let’s not talk
- Feature article – Attract Your Ideal Clients with e-books and special reports
- Featured resources and programmes
- special announcement for coaches
- Advance notice – “Biz Growth Live” 2 October 2006 – How to create effective business relationships

BIZ GROWTH LIVE TELECONFERENCE – TODAY, MONDAY 25th SEPTEMBER 2006

GUEST EXPERT – MIKELANN VALTERRA

SUBJECT -  HOW TO MAKE SURE YOUR EARN WHAT YOU ARE WORTH

This week we are joined by Mikelann Valterra who in an expert in the emotional and psychological connection between why professionals undersell themselves and teaches her clients how to earn what they are worth.

This is a VERY important subject for us all if we want to live the life we desire and deserve and I urge you to join us.  So if you have ever found yourself wondering if you are earning fees equivalent to your expertise or want to ensure that you charge what you are worth, make sure you remember to join us for this call.

IMPORTANT REMINDER – GET BRANDID(tm) TELESEMINAR PROGRAMME STARTS THIS WEEK

Are you confident about how you are differentiated from your competitors?

Are you clear, compelling and conversational when you meet new people?

Have you attracted all the clients you want to ensure that you finish 2006 on track with your financial plans?

If you answered no, then head on over to our registration page for our 6 week Get BrandID? programme which starts this week on Thursday 28 September at 11am PT/2pm ET/7pm Dublin and London.

You will find the registration page here.

And while you are there, don’t forget to download our new special report “The Definitive A to Z of Branding for Professional Services Firms”.  You can review your brand against the criteria outlined and then establish your own game plan of action so you end the year with a stronger brand and a growing business.

PERSONAL REFLECTIONS – LET’S NOT TALK

Why is it we don’t talk to each other let alone collaborate?

This week I accessed a new book created by some professional services experts.  The content was good if a little disjointed.

The problem for me was that they all seemed to be building their individual and personal brands.

Now it seems to me that if they came together in a more coherent way and collaborated, accessing their distinctive talents and strengths, then they would have a much stronger proposition for their clients and would really be able to access more market share in a very crowded, competitive and challenging market.

If only they would talk to each other and create a vision of what it would be like to win together rather than competing against each other.

I know the times that I have made the most headway in my business has been through joint ventures and collaboration.

Who could you collaborate with who has similar expertise to you and wants to reach the same target market and how could you build a stronger brand together than operating from a position of defending your territory?

FEATURE ARTICLE – ATTRACT YOUR IDEAL CLIENTS WITH EBOOKS AND SPECIAL REPORTS

In today’s information age we as consumers want an immediate response to the questions we have.

That’s the power of the internet.

No longer do we have to head off to the local library – much of our research to assist us in our purchasing decisions can be made in the comfort of our own home with the assistance of the search engines.

Amazon.com has created a strong brand providing access to books from around the world, but sometimes we don’t have the time to wait up to 14 days to arrive.  That’s where the power of ebooks and special reports are invaluable.

Here are four key reasons for why you need to invest in creating your own ebook or special report and make it available from your web site:

1. BUILD YOUR LIST OF POTENTIAL LEADS AND CLIENTS

Providing an ebook or special report of between 5-20 pages for your clients and potential clients to download as a lead generator means that they get instant access to your expertise.  This enables you to build your list of potential clients that over time may be interested in investing in your programmes, products or solutions.

Remember – it is not just about creating your ebook and making it available on your web site, to build your list make sure that that you have a registration box on your web site so your potential clients provide you with their contact details before you give them access to the report.  You don’t need to hire a web designer to do this – you can automate your web site very inexpensively with a tool just like I do – Easy Web Cart.

2. PRE-QUALIFY YOUR CLIENTS

You can save time – no more 45 minute consultations with unqualified clients telling them about your solutions.  They can read about your strategies in your ebook or special report and access testimonials from your previous clients on how you have guided them through their challenges.

3. CREATE ADDITIONAL STREAMS OF REVENUE

Create a more detailed and expansive ebook and an accompanying workbook and audio programme and you can start to sell your new information product accessing additional revenue streams in your business – and those orders can come in from right across the globe.  Yes you can have a business that sells while you are sleeping.

4. DIFFERENTIATE YOURSELF FROM YOUR COMPETION

As there are still many professional services firms who don’t make available special reports or ebooks from their web site you will immediately stand out from the crowd and build your brand.

If you would like some assistance in getting started in creating your signature information products, then don’t forget to join me on one of the following programmes where I’ll be teaching entrepreneurs how to create lead generating and revenue creating information products:

Passion for Products – A one day live work shop on the 11 October 2006 in Dublin and 12 October 2006 in Cork

Product Factory – if you can’t join me for the live event, you can join me for a 13 week teleseminar programme starting 9 October 2006 – be sure to register in the next 24 hours if you want to avail of the 50% discount

FEATURED RESOURCES AND PROGRAMMES

BIZ GROWTH SUMMIT

Join the world’s first week long virtual conference from the comfort of your home.  Leading speakers include Jay Abraham, Mark Victor Hansen and T Harv Eker. 

Your investment is just UD$97, but register before the 26 September and receive a voucher which reduces your investment to only US$47.

GET BRANDID

Searching for the blue print for building YOUR brand?  Then join our 6 week brand building teleseminar programme, starting 28 September 2006.

A PASSION FOR PRODUCTS

Fast track your passive revenue success and join me at the live-in-person workshops being held in Dublin on 11 October 2006 and in Cork on the 12 October 2006.

PRODUCT FACTORY

Create, sell and market your information product in just 90 days, starting 9 October 2006

NO COST BRANDING RESOURCES

Ask me any question you have about branding – just post your question here

SPECIAL ANNOUNCEMENT FOR COACHES

The ICF has just launched a global survey of coaches which is being managed by Price Waterhouse Coopers.

You can find out more about how to input your feedback and access a copy of the report here.

NEXT “BIZ GROWTH LIVE” TELECONFERENCE

DATE – 2 October 2006

GUEST EXPERT – Jody Johnston Pawel

SUBJECT – How to build and nurture effective business relationships

Next week we are joined by Jody Johnston Pawel, relationship expert and we will be discussing how to build co-operative and productive working relationships with our colleagues, peers and team members.

So if you want to discover the Top Ten Tools for improving teamwork and building positive, healthy, cooperative business relationships, make sure you remember to join us for this call.

www.bizgrowthlive.com