Continuing our theme of ezines here are some of my other top tips to how your ezine can build your brand:

1. Make sure that you distribute your ezine frequently – weekly or monthly always on the same day.  Strong brands are consistent and your readers will come to expect to see your news letter.  Only this week i had an email from a leading organisation who had been following “Biz Growth Express” for some months, indicated they were interested in what we were offering and asked to meet up – they remarked in the conversation that we were very consistent in our messaging which was great to hear.
2. Keep the language conversational and in the tone that you readers will respond to and is authentic to you - remember people scan on-line so the writing and layout need to faciliate this.
3. Consider investing in a front cover design aligned to your corporate identity - this increases the perceived value of the ezine – you can see our front cover of “Biz Growth Express” here.

Your ezine is an integrated part of your low cost marketing strategy – yes it does take time to write an ezine each week, but it is a great way to keep connected to your readers and one day that reader may turn into a paying client. 

©Krishna De, Oneocean Ltd 2006.  All rights reserved.

“Biz Growth News” is a Oneocean Publication.  Oneocean Ltd is a leading business development consultancy with a difference – we focus on the unique strengths of an organisation and its people to unlock extraordinary performance and growth. To learn more about our work, visit http://www.oneoceangroup.com

TERMS OF REPRINT: You are welcome to publish extracts from “Biz Growth News” in your own online blog, ezine or news letter, providing the article is printed in its entirety and is left unedited and you include the copyright notice and the following statement:

©Krishna De, Oneocean Ltd 2006. All rights reserved. Reprinted from “Biz Growth News”, a Oneocean Ltd publication for leaders in professional services practices, featuring inspiration, strategies and tips to build your brand, attract your ideal clients and enjoy greater success with less stress.  Subscribe today at http://www.krishnade.com/blog for daily tips to build your corporate, employer and personal brand so that you expand your professional and personal success.

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