By now in this series on building your brand through your ezine I hope I have encouraged you to consider creating your own ezine.

Here are 3 of my key strategies that i use to leverage my ezine in the way that I create and distribute it.

1. Invest in an automated tool to send out your weekly or monthly ezine – I highly recommend Easy Web Cart as it also ensures that my readers can unsubscribe if they wish to do so and you can send your ezine to your whole list of subscribers in the click of a button.  Easy Web Cart also allows you to distribute your ezine when you are away on vacation so that you keep connected to your community but you can set up the news letters to go out in your absence.  It also does not need a web designer to help you do this so you can manage the distribution of your ezine for very little financial investment versus if it being a hard copy distribution.
2. If you write your ezine, make sure that you make past copies available on your web site – it means that each week or month you are adding content and keep your web site refreshed making the site attractive to the search engines.  Also you can direct people back to your past news letters again building traffic.
3. Take the articles you write in your ezine and re-purpose them – for example they could become content for your blog, become an article you could submit to other publications or article distribution sites, they could become a subject that you discuss in a radio or TV interview or in your own speaking gigs, or they could become chapters of your book or ebook. 

It’s all about leveraging your time and your content so that it works harder for you.  And remember that you will build the reputation and the brand of your professional services practice faster by your writing and speaking strategy.

©Krishna De, Oneocean Ltd 2006.  All rights reserved.

“Biz Growth News” is a Oneocean Publication.  Oneocean Ltd is a leading business development consultancy with a difference – we focus on the unique strengths of an organisation and its people to unlock extraordinary performance and growth. To learn more about our work, visit http://www.oneoceangroup.com

TERMS OF REPRINT: You are welcome to publish extracts from “Biz Growth News” in your own online blog, ezine or news letter, providing the article is printed in its entirety and is left unedited and you include the copyright notice and the following statement:

©Krishna De, Oneocean Ltd 2006. All rights reserved. Reprinted from “Biz Growth News”, a Oneocean Ltd publication for leaders in professional services practices, featuring inspiration, strategies and tips to build your brand, attract your ideal clients and enjoy greater success with less stress.  Subscribe today at http://www.krishnade.com/blog for daily tips to build your corporate, employer and personal brand so that you expand your professional and personal success.

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