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Well as the week comes to a close I hope you have found my little series on building your brand with your ezine of assistance.

I didn’t plan to write a series as I started the week but I realised that I had a number of point to cover so it became a mini series and perhaps I’ll do this once a month – taking an aspect of our “Biz Growth Academy” programme and covering a subject in a little more depth – do let me know if that would be of benefit to you so that we are following a theme for the week.

You could do the same with your ezine.

Consider the questions that your ideal clients most want the answers to  and cover those in your news letter or ezine.

I will be creating an information product about how to create and distribute a brand building ezine in the months ahead so in the meantime of you have questions that you would like me to cover, do let me know and we will cover them in the information product.

Remember that your ezine is a key tool in your marketing programme, it will build your brand if you provide value to your readers, is professional and is on-brand with your business.

I did personally resist creating my own ezine for sometime – there always seemed to be something stopping me – basically myself and getting started.  However once you start, then it it easier to continue to build momentum.

A final word on your ezine design – don’t look for perfection.  I continue to test, adapt and evolve the content of my ezine – tweaking it each week. 

I distribute ”Biz Growth Express“ in email format in plain text so that it does not get caught up in spam filters.  I do have a beautiffuly designed template which i will use once I have finished my adaptations to the formating and areas of content for “Biz Growth Express”.

As to how to get subscribers for your ezine – well that perhaps is one of our next series that we will cover!

In the meantime - I do encourage you to consider getting your ezine in place for your professional services practice – blogs are great but ezines allow you to be more targeted in their distribution and the message you relay to members of your brand community – that is the essence of great relationship marketing which in turn build strong brands.

©Krishna De, Oneocean Ltd 2006.  All rights reserved.

“Biz Growth News” is a Oneocean Publication.  Oneocean Ltd is a leading business development consultancy with a difference – we focus on the unique strengths of an organisation and its people to unlock extraordinary performance and growth. To learn more about our work, visit http://www.oneoceangroup.com

TERMS OF REPRINT: You are welcome to publish extracts from “Biz Growth News” in your own online blog, ezine or news letter, providing the article is printed in its entirety and is left unedited and you include the copyright notice and the following statement:

©Krishna De, Oneocean Ltd 2006. All rights reserved. Reprinted from “Biz Growth News”, a Oneocean Ltd publication for leaders in professional services practices, featuring inspiration, strategies and tips to build your brand, attract your ideal clients and enjoy greater success with less stress.  Subscribe today at http://www.krishnade.com/blog for daily tips to build your corporate, employer and personal brand so that you expand your professional and personal success.