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One of the strategies I teach attendees on my Passion for Products programme and in the Biz Growth Academy, is the benefit of engaging your clients in the developing of your products, programmes and services – effectively they can become your R&D team.
Author Guy Kawasaki, has recently engaged the new media solution of a wiki to engage his community in the developement of his new book.
Guy is asking his readers and fans to propose ideas for his book and also using the wiki to develop the outline of his book.
So as you consider your next development project whether it is a new solution, product or service, how could you engage your clients and colleagues in it’s development?
Not only are you going to be able to identify what the areas are that they would value your advice and guidance with, your’ll also possibly uncover other areas that you can develop in the future and you’ll be creating brand ambassadors that will create buzz about your new programme.
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December 19th, 2006 at 5:24 pm
Good to know that I’m not along with the ‘Wiki as book idea’. Although I doubt that Guy needs my validation of the idea
http://www.firstpartners.net/blog/technology/java/2006/12/18/enterprise-web-20-free-book/
December 19th, 2006 at 7:51 pm
Paul – thanks for stopping by.
Good luck with the book and te MCs – I know what a challenge it can be to get writing.
Keep us posted on how you progress won’t you.
September 23rd, 2007 at 7:15 pm
[...] Authoring a book – whether authoring a book on your own or with others, a wiki allows you to keep all your thoughts in one place [...]