Watch my latest FREE webinar where I cover 7 Essential Tips for Generating and Retaining More Business Using LinkedIn? You can leave your feedback at my Marketing Mentor Facebook Page

One of the key recommendations I make to my clients when I am supporting them build their brand to attract more clients is to make sure that they develop a clear and compelling target audience and niche.

A cool free tool to support you in research is Google Ad Words – it’s very simple to use.  All you do is register the key words you are looking to search for and submit how frequently you want to be alerted.

Then you’ll get an email posted into your in box with a summary of the issues that have come up in the news referencing your key words.  You can quickly scan the post and decide if there is anything you want to investigate further.

All this for free – just check out Google Alerts then you can be sure you will have the inside track on issues that are important in the lives of your target audience.  Then make sure that you integrate this knowledge into your solutions so you will be seen as truly relevant to them.