Arriving back from vacation on Wednesday it has been a challenging week and not a single page of my book has been written since landing on Irish soil.
However, ever the visionary, when I do have a book in the book stores here are three tips that I’ll use to boost my book sales.
- Provide recommended reading lists to work along side your book – whether you are doing a traditional book signing, virtual book tour or speaking on the radio, why not identify books that readers of your book will like to read to complement yours. You can contact the authors and agree to cross promote – then you have three people working on your book marketing plan not just you.
- Make the book store’s job easy – If you are doing a book signing, why not draft a short review of your book that the book store can review and make available on their website, in their marketing materials. Or get someone else to independently review your book and make that available to the book store.
- Package your book with other information products – consider offering your book with other information products - I highly recommend at least one of them being a free product that the readers of your book can access online. Promoting this in your back pages and throughout your book will mean that even if people buy your book through online bookstores and bookshops, they can be enticed back to your website and of course then you can ask for their email address in exchange for the additional bonus gift. Then you can build a relationship with readers of your book over time and introduce them to your other prodcts and services.
And did you realise that there are at least 54 other information products that you can create to build your information product empire if you are not yet ready to write your book or if you are looking for ideas of information products to accompany your book?
Turning what you know into cashflow to generate more leads and more profit is the subject of a series of 4 teleseminars I am leading starting the 24 September 2007 in advance of our live Passion For Products workshop which will be taking place in Dublin later this fall. Why not join me for the Passion For Products Teleseminar Masterclass?
Oh and if you have ideas of how to get me focused back on writing my book, do let me know. Perhaps the first idea would be to turn off my email?
September 10th, 2007 at 6:04 am
Hi Krishna,
I usually comment with my business site as the website reference, but I also have a “technology for writers” site that helps address the entire marketing of an author’s work via technology.
One of the most critical tools to market your work using technology is to do a “virtual book tour” using blogs that match up with your target market.
For example, if your book was about developing personal brands and working with knowledge workers, my site at http://cuberules.com would be a great site to have an interview about your new book. And there are many other career management sites out there on the blogosphere that directly relate to that sort of subject. You do the interview about the book and it is written for the readers of the blog. A worldwide audience and you don’t have to travel.
So organizing a “60-blogs in 60-days” book tour — while very much hard work — is a great way to specifically promote your book to your targeted audience.
And I can’t help you with the e-mail. I’m already in that club….!
September 10th, 2007 at 9:44 am
Also another great case study is that of David Meerman Scott at http://www.webinknow.com who has had fantastic success with the launch of his book. He used the blogging community, podcasting and online press releases – his book of course was a great read too.
Thanks for sharing your great ideas as usual Scot. Have a great week!