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As a busy professional services practice, it is likely that time is a premium resource.

One of the strategies I enjoy teaching my clients is how we can achieve so much more in terms of outcomes and results and attract more clients by leveraging our time and repurposing what we do.

There are three key strategies that will attract you more clients if implemented effectively and consistently – networking and referrals, speaking and presenting, writing and publishing.

All three strategies position you as the expert in your chosen field and can attract clients to you like a magnet.

For today let’s explore the strategy of writing articles.

Yet I often hear the complaint:

But I do not have time to write.

This is where the art of re-purposing comes into it’s own. As you think about writing articles consider the following tips:

Always write about your field of expertise – as an example I read an article on a compelling subject and one that I knew would be relevant and of interest to my clients. I contacted the author and invited them to be a guest expert on my Biz Growth Live programme where he would have exposure to a host of potential clients.

Consider my dismay when the author replied to say that that was not in fact his area of expertise. How much time had he put into writing an article of 1000 words researching a subject that he is not an expert in.

The article raised interest and was attracting new clients to him, but he was not in a position to deliver so lost out on attracting more clients to his practice.

That is not a smart investment of time and energy. It also impacted his reputation and credibility – I am not likely to pay much attention to his future articles given this experience.

Make sure that if you writie an article that attracts more clients to your practice that you are going to be able to provide information, products and services relating to that article.

Consider how else you can use the article – never write the article only to be used once.

How can you re-purpose the article perhaps for your newsletter, into a blog post, into an article for an article directory, into the core of a teleseminar or webinar programme, into an article for a journalist, into a short special report or even into a chapter for your business book?

I always recommend to my clients that before they write a single word in an article they have a vision and a strategy for how else it will be used.

Your goal is to get your words to work harder for you.

Be inspired by your clients – you probably get many questions each week from your clients on problems and challenges they are faced with.

Before you create an email in reply to them, think about writing the reply as an article that you could then send to your client, include in your news letter or add to your website.

The questions your clients ask you are great catalysts for articles and you can quickly create a resource bank of articles for your clients to refer to on your website which will be valuable to your current and future clients.

Writing articles is a very powerful strategy to grow your practice and attract more clients. Applying these three tips will ensure that you can attract even more clients in less time.