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Have you ever considered why some brands are able to extend their reach and build equity yet other brands fail to perform to their maximum potential?

On next week’s call we will be discovering what we can learn from some of the leading consumer brands in world, the importance of developing your brand and how that translates into brand equity and business success.

We will also be discussing how to connect with consumers – what the major brands call relationship marketing – attracting, nurturing and retaining them so that they become brand ambassadors and raving fans.

My good friend and colleague, Mark Ody, Co-Founder of the marketing consultancy “Little and Large” will be joining me in conversation. Mark has worked as a brand manager and marketing manager for some of the worlds most famous brands and we will discover how to take the learnings of the large consumer brands and apply them to building and growing our professional services practices.

If you would like to join me in discovering how to build equity in your brand, you register for this no-cost seminar here.

This content rich virtual seminar will take place on Monday 21 May 2007 at 1pm ET (6pm Dublin and London). All you need is a phone to join us!