One of the first programmes I attended when I set up own business was a creative writing skills course. The reason for this is that I realised I needed to change my style of writing from being staid corporate speak.

What I never realised is just how important the skills of writing compelling copy would be in growing my own business, from emails to sales letters, from blog posts to ezines.

Copywriting is a skill I encourage all business leaders to invest in. I am not suggesting that you need to write all your own copy – far from it. However with increased awareness in copywriting you can then direct your team on what you are looking for.

If you missed my seminar “Writing for the Web”, then I would highly recommend you register to attend a no-cost seminar that is being given by my friend and copy writing mentor, Lorrie Morgan Ferrero.

You can access her teleseminar to kick start your copywriting process (value US$97) on Monday 27 August 2007 at 8pm ET.

This is a preview of her Red Hot Copywriting Bootcamp which I attended a few years ago and it is worth every $. What I can also tell you is that the teleseminar will be packed full of great content you can apply immediately to boost the effectiveness of your copywriting and attract more clients and more profits.

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