Have you noticed the small tweak I have made on Biz Growth News?
To build a strong brand it is important to keep evolving and developing and we have been doing so behind the scenes and there is alot more to follow.
One thing I wanted to share however was the little but significant change we have made this last week.
You see if you are authoring a business blog, one of the key strategies is to provide useful information and resources for your readers and potential clients.
Your goal is to position yourself as a central resource of information in your field of expertise alongside building your credibility as a thought leader.
I encourage my clients to use their blog as platform to share their articles.
But have you noticed that most blogs do not have the facility to print pages out?
If you are authoring a business blog and you are providing useful information, you need to make it easy for your reader to print the information. This will mean that your real estate is in their hands – just like a marketing brochure.
They may not take action immediately but they have your information to hand.
This is the same strategy that the leading Internet marketers use and why you will see on their sales pages for their products or services “print page”.
So now you too can print any article on the Biz Growth News – when you open up the article you will see a link just under the title saying “print this article”.
And if you are looking for more business blogging strategies to build your brand and grow your business, don’t forget you can hear me talking at no cost at BarCamp Dublin. It takes place on Saturday 21 April and is free to attend.
I will be talking about “Building buzz – blogging to build your brand and grow your business” and there are a host of other well known speakers in the technology arena who will be there too.
So will you be joining me an over 100 other people at BarCampDublin this weekend?
Note - If you are in the south west of Ireland and can not get to Dublin to hear me talk about business blogging, there is a blogging training course taking place in Cork on the 9 May 2007 and Tom Ratfery will be the trainer.
April 20th, 2007 at 9:41 pm
[...] On a serious note I’m looking forward to the more social based talks such as Paul Browne’s talk about Enterprise Web 2.0, Eoin O’Dell’s Law of Blogs; Blogs of Law, Darren Barefoot on social media marketing, Paul Walsh on The future of Search using Content Labels , Krishna De on Building buzz – blogging to build your brand, John Ward on Selling Web 2.0 to Irish Financial Institutions, Paul Walsh on the Mobile Web, Uldis Bojars on Using Semantic Web for Social Media Sites and finally Eoghan McCabe’s talk on Web Usability 101: A 30-Minute Crash Course. [...]