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Last week I received an email from one of my newsletter readers and their questions was this:

How do I link my business blog to my website?

My recommendation is not to link your business blog to your website but to integrate your business blog with your corporate website.

There are many independent blogging tools you can use and access but my recommended solution is Wordpress.org which is open source and free software that you can have installed alongside your website on the same hosting platform.

Many hosting companies now have one click install for Wordpress.

Some of the benefits of this solution are that you can:

• customise your business blog to look like your website
• use your blog to be a content management tool for your articles and resources
• benefit from the fact that your blog will be loved by the search engines if it is updated regularly, therefore integrating your business blog with your website, your corporate website will benefit from this and can quickly get ranked higher in the search engines.

Don’t forget to make sure that you have a link to your blog from your corporate website in a prominent place if you are looking to build and engage your community of readers.

And if the term blog doesn’t mean anything to your readers, consider calling the link “free articles” or something that makes more sense to them.