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Yesterday evening I was invited by Penny Haynes to participate in a podcast ahead of the International Podcasting Expo taking place on the 20 and 21 April 2007.

The other corporate podcasters included Anna Farmery, Connor Harkim and Jerry Franklin and we had a great conversation about the biggest podcast mistakes we have come across (or made ourselves) and the positive aspects of podcasting we have experienced.

We discussed the fact that podcasting is a great way of building and engaging with your community and I shared some of the strategies I use in my podcasts.

1. Include Show Notes – as I want to make my podcast as easy for my listeners to engage with as possible and help them decide if a particular episode it going to be worth listening to (given that over 70% of podcasts are still listened to by being streamed from a website), I now include show notes.

   This provides an overview and summary of the podcast on the web page which means that not only will my podcast listener know what is going to be covered but also they can fast forward if they have limited time to the section on the show they are most interested in.

2. Include Your Contact Phone Number – as podcasting is about building community and engaging with your listeners, I have now begun to inclide the phone number for my 24 hour media centre where listeners can leave a message with their feedback and suggestions. This is in addition to the ability to leave feedback on the page where the podcast is hosted

Do you have other recommendations for what works for you in engaging with your podcast listeners or what you recommend we avoid doing?

Penny Haynes will be my guest on Biz Growth Live next week which I you will be able to join at 1pm ET (6pm Dublin) on Monday 16 April 2007 and I will be asking her to share experience of podcasting to build a community of brand ambassadors. There is no cost for you to join this event other than your cost of a phone call.

And don’t forget that if you want to join me at the International Podcasting Expo, you can access a special 30 percent discount for you if you register through my special registration page.

At only $35 for a 2 day pass (the event runs from the 20-21 April 2007), can you afford not to attend? The International Podcasting Expo provides a great introduction to podcasting.

You can access the reduced price ticket using my link. Be sure to put your details in the comments to let me know you have registered so I can keep you informed of the details of a very special offer valued at US$247 to help you on your way in corporate podcasting to attract more clients – but remember I will need your details if you want the inside scoop on this offer.

And don’t forget I am also running a programme starting in a few weeks time about Corporate Podcasting. If you want to be on the list to receive information about this programme, just send an email to corporatepodcast(at)oneoceangroup.com.