A couple of online tools that I refer to on on a daily basis when online are my Alexa toolbar and my Google toolbar. I find these particularly helpful and provide me with some relative information at a glance when assessing the strength of one online brand against another.

One thing you might not realise is that the Google toolbar enables you to customise it to your needs and what I particularly like are the fact that you can connect direct to social media tools and platforms including Digg, Del.icio.us, Facebook, LinkedIn and Technorati.

So instead of having to find the sites in your bookmarked favourites or typing in the url, Google enables us to be just a mouse click away from our faviourite social media sites.

I’d definately recommend downloading your Google toolbar today if you haven’t done so already.

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