If you are interested in the subject of employer branding to attract the talent you need to deliver your business strategy, you might be interested to join me at two workshops I am leading on the subject at the HR Ireland Conference on 27 May 2008 called “Successful Recruitment” and will be taking place in Dublin.
Here is the summary of what I will be covering:

10.00 - 11.00 Employer Branding - Attracting Talent : Session 1

With the increasingly competitive market for talent how do you as an employer stand out from the crowd and attract the talent you need to attract and retain so that you can deliver the promise of your business strategy?

What are the key elements of a strong employer brand and how can you assess them?

If you are a small business, is it even possible to compete against large corporations who may have more resources at their disposal to build a compelling employer brand?

These are just a few of the questions I will address in this workshop.

The seminar will cover the key benefits of building an employer brand and how to assess the current equity of your employer brand.

11.30 - 12.30 Employer Branding - Attracting Talent : Session 2

In today’s fast moving world, employees are more likely to change career and move companys at an ever increasing rate.

With the challenges of remaining competitive and delivering shareholder value, there has never been a more critical time for HR professionals and business leaders alike to understand how to develop a compelling employer brand.

This workshop continues the theme of developing a compelling and magnetic employer brand and we will be exploring specific actions you can take to further strengthen your employer brand using traditional and leading edge Web 2.0 solutions including social media marketing and social networking.

You will leave the two seminars on employer branding with a clear plan for the actions you need to take to create a more compelling employer brand to help you win the war of attracting the talent you need to deliver your business strategy.

You can book your place online to attend the HR Ireland Successful Recruitment conference.

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