Yesterday Anna and I recorded this weeks show on The Podcast Sisters and we covered the key area of repackaging your content from your business blog to create e-books, books and CD’s so that you can create your information product empire.

One of the recommendations we covered was taking your most popular blog posts and articles and creating a book using Blurb.

But what if you have just started your blog and you do not have many articles that together would make a great information product?

Well why not take the lead from Rory Sheehan? Rory has just become the editor of a new book and without having to write 200 pages of content himself. He approached a number of authors of articles related to sales and marketing and asked for their permission to include their articles in a book called “The Magic of Sales and Marketing Revealed”.

All the authors were allowed to retain copyright to their article and Rory has included links to their websites. So everyone wins – Rory positions himself as an expert with a book, the authors have another outlet for their thought leadership and readers get access to great information.

And the resultant book is free – you can access your copy here.

Creating your information product empire is a key strategy when growing your professional services firm. It turns what you know into cashflow and provides opportunities to market information products at a variety of price points to your clients and prospective clients, therefore unlocking an addional stream of revenue from your practice.

If you would like further guidance about creating your information product empire, it is not too late to join me for my series of free teleseminars, ’A Passion for Products Masterclass, 2007′ which is a preview for my forthcoming live event “A Passion for Products” taking place in November in Dublin. You can register to join the forthcoming seminars today:

• October 25, 2007: 1pm ET (6pm Dublin and London) – ‘The blueprint of the 7 key stages to creating your information product empire’ 
• November 5, 2007: 1pm ET (6pm Dublin and London) – ‘Proven no cost and low cost strategies to market your information products empire so you generate qualified leads and new streams of revenue for your practice’.

Whether you have content already created through podcasting, blogging, article submission or leading workshops, I’d encourage you to make sure that you are developing your own information empire to support the growth of your professional practice. It is easier and less expensive than you may think and the results will be more qualified leads, more clients and more profits.

And if you have a question about creating your information product empire, don’t forget you can leave me a question here and I will answer it in a future blog post.

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