Building your employer brand is a critical strategy if you are to attract and retain great talent. Given that the capability of your people is at the core of how you deliver services in a professional services firm, then this has to be one of your strategic priorities.

I was reading an article on the Melcrum website recently about the fact that a soon-to-be-released Watson Wyatt survey of 2,000 employees found that employees rank the Internet as one of their preferred ways to receive benefits information with sixty-two percent of employees wanting to receive information this way.

Interestingly this preference is relatively uniform across the generations - 63 percent of employees ages 18 to 49 like to receive information via the Web, as do 60 percent of those ages 50 to 59 and 53 percent of those 60 and older. I am not sure of the population they surveyed and whether they were office based employees or in industry.

New media solutions are becoming increasingly important in employee engagement. And effective employee engagement strategies are central to building a stong employer brand and becoming an employer of choice so that you attract and retain great talent.

This is in fact a subject I am speaking on at the Talent Management Conference sponsored by the Irish Times on the 2 May at the Berkley Court Hotel, Dublin.

So if you know of an HR Director in Ireland who is looking to explore strategies to attract and retain great talent, you might want to recommend the event to them.

Places are filling up fast but you con contact Donna O’Connor at donnaoconnor(at)eircom.net to book a place.

Speakers include Nannette Ripmeester, who will be speaking on European Labour Mobility and Catherine Kelly of Airtricity who were the recent winners of the “Best Company to Work For in Ireland 2007“.

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