Comments on: Why marketing professionals are failing to embrace Web 2.0 and social media

By: Krishna De

Krishna De — Wed, 08 Aug 2007 17:01:06 +0000

@Ravi thank you for stopping by and for your insights. Great idea to make sure you show results.

By: ravi karandeekar

ravi karandeekar — Wed, 08 Aug 2007 14:30:36 +0000

Hello! I agree with you all. Thank god, I am not a typical marketing man. I am a salesman. (Of course, my designation is always Marketing Man.) What I do is, I do not try to explain the concept to my clients or management. I am in to real estate ‘marketing’(!) I only show results.

Why?

1. Because you all are there to do that.

2. When some thing works people accept it with out questioning. (Even builders!) Like cell phones and sms.

By: Krishna De

Krishna De — Wed, 08 Aug 2007 06:21:29 +0000

@Vikram – I agree. when I speak to audiences, less than 40% of people typically have heard of the term blog and when they have heard of a blog, they consider them personal on-line diaries.

The key I think it to talk about the benefits and outcomes and less about the technology platform. The more we can simplify the conversation about the technology and prove the business outcomes, the more likely we are going to be able to support marketers build the business case for new media.

Then it’s down to them to put forward a compelling proposition to their CEO’s who can guide the IT functions to review and reshape their agenda and activities and re-allocate resources to new media implementations or bring in a third party to assist them.

By: Krishna De

Krishna De — Wed, 08 Aug 2007 06:14:09 +0000

@Kalpesh – yes it is interesting that politicians are using social media. Perhaps it’s the fact that they realise the importance of creating conversations, dialogue and engaging.

I am not sure that this has been the history in marketing where many marketers are appointed to roles as they are analytical.

They have been trained to connect with consumers through structured focus groups, often as they need to provide robust analytics behind their marketing plans and the continuing drive to manage marketing effectiveness.

By: Vikram Rajan

Vikram Rajan — Tue, 07 Aug 2007 13:10:03 +0000

What’s holding them back?
Comfort zone — while the world ‘blogging’ has entered the mainstream, I’m still answering the question, “What’s a blog?” Since their clients aren’t asking them about Marketing 2.0, they are shirking their responsibility perhaps.

I have found that small companies, entrepreneurs, and especially self-employed professionals who are looking for marketing on the cheap, this new tech-boosted word-of-mouth marketing has been a boon!

There is tremendous interest once the jargon is explained. I believe this year is the turning point and it is skyrocketing exponentially into the mainstream.

~ Vikram
PersonalBrandMarketing.com

By: kalpesh

kalpesh — Mon, 06 Aug 2007 19:35:14 +0000

Marketing guys are scared of losing the battle and are afraid to take a course on uncharted territory. When it comes to social media corporates must learn from politicians who effectively leverage the social media in their favor.