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I was speaking with Tom Larkin, the co-author of “How to Talk to Customers”, and my guest for our “Biz Growth Live” interview on the 11 June 2007 when we will be talking about how to create a customer centric culture.

When I was outlining to him the fact that my goal is to not only provide great ideas and information on our weekly programme but also to ensure that we provide strategies and ideas that can be easily applied so that our listeners take action, he generously offered to make available three copies of his book.

However you need to make sure that you join us for the call.

If you have not yet registered, you can do so at “Biz Growth Live” or at a new service I am using for online event registration – here. (Do let me know what you think about it as this is the furst time I have used it.)

And if you can not wait to attend the call, or perhaps you do not want to leave it to chance that you will win a copy of “How to Talk to Customers”, then got to our new online bookstore where you can purchase a copy today.