Building a strong and compelling corporate brand is critical to the success of your business. Take for example the brand equity that has been built in the global consumer brands of Nike, Disney, Apple, Starbucks to name only a few.

In today’s fast paced world of work, if we are to attract and retain great talent to deliver our goals, it is insufficient to build only a strong corporate brand.

As business leaders we have to consider three other aspects of brand building:

1. your employer brand - a vital component of talent management enabling you to differentiate yourself as an employer of choice for the people you want to attract and retain to help you deliver your business vision and strategy
2. your team brand - building a team that has a strong sense of purpose and identity and one that other teams inside your business and outside your business want to do business with
3. your personal leadership brand - ensuring you stand out from the crowd as a business leader, not only to achieve the career success you desire but also to inspire your people to both deliver great performance and realise their own potential.

Over the next three weeks I will be sharing tips on how to strengthen your employer brand, your team brand and your personal leadership brand.

Today I start with how to develop your employer brand. Get ready to take notes as I provide an overview of employer branding and three actions you can take to strengthen your employer brand.

Access the employer brand podcast here.

Employer Brand Show Notes:

• 01.20  What is your employer brand?
• 01.40  Why is it important to build and leverage your employer brand?
• 05.00  Is developing your employer brand is only relevant to large corporates?
• 06.40  How we can express our employer brand?
• 12.30  How do you determine other people’s perceptions of your employer brand?
• 16.00  Three actions you can take to further strengthen your employer brand

Do share your thoughts on this audio tutorial by posting in the comments section. what have you found tat has worked in building a distinctive and compelling employer brand as part of your talent management strategy?

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