Positioning yourself and building your personal brand as a thought leader in your professional services firm through writing articles is one of the lowest cost marketing strategies you can use to build your brand and attract more clients.

You can publish and syndicate your articles through online and offline media and presents you as an expert in your field. And of course you can create your own valuable resource centre for clients in your own article directory on your business blog and website.

My articles, particularly in the area of personal branding, employer branding, corporate podcasting and business blogging, have attracted joint venture partnerships, enabled me to attract so many opportunities including being approached to speak at conferences and has resulted in the media contacting me to appear on radio shows or provide information for their feature articles.

However there is nothing more powerful in terms of building your personal credibility and your personal brand than authoring and publishing your business book.

If you join me each week for “Biz Growth Live“ you will know that we recently ran a series of interviews with experts about writing, publishing and marketing your book.

But perhaps this education was not sufficient to get you moving and you are looking for more assistance?

Well my good friend Andy Wibbels, is launching a programme next week – Write your book in 45 days. Andy actually re-wrote his e-book to create his first book ”Go Blogwild – a guide to small business blogging” in just 3 weeks, so he knows what it takes.

So if you are aiming at writing a book for-print book or a digital e-book, but no matter what you do you just have not been able to take action, take a look at the Write your book in 45 days book-writing group.

The programme starts on Wednesday 25 April 2007 and you will meet by phone at 8pm ET (1am on Thursday mornings if you are in Ireland or the UK).
 

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