Comments on: Your employer brand will help you win the war for talent http://www.krishnade.com/blog/2007/your-employer-brand-will-help-you-win-the-war-for-talent/ Krishna De's Guide To Social Media Marketing, Brand Engagement And Online Visibility Strategies To Bring Your Brand To Life! Sat, 06 Mar 2010 21:07:27 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Andrew Gordon http://www.krishnade.com/blog/2007/your-employer-brand-will-help-you-win-the-war-for-talent/comment-page-1/#comment-124440 Andrew Gordon Wed, 05 Mar 2008 20:03:47 +0000 http://www.krishnade.com/blog/2007/your-employer-brand-will-help-you-win-the-war-for-talent/#comment-124440 Hi Krishna Thanks for the link to jobs.ac.uk. We were very surprised at how important jobseekers rate an employer's brand. But it's unsurprising when you think about it. If you recognise a brand then it's probably because the organisation is doing well. Of course, the converse can be true. A poor brand image will put jobseekers off. Would anyone want to admit working for the company that runs the London congestion charge for example, (which is based in Coventry would you believe)? OK, maybe they would only admit it OUTSIDE of London :) We also have to take human psychology into account. Despite thinking that we're all rational human beings, we actually rely upon the 'Recognition Heuristic' a great deal: http://en.wikipedia.org/wiki/Recognition_heuristic Thanks Andrew Hi Krishna

Thanks for the link to jobs.ac.uk.

We were very surprised at how important jobseekers rate an employer’s brand. But it’s unsurprising when you think about it. If you recognise a brand then it’s probably because the organisation is doing well.

Of course, the converse can be true. A poor brand image will put jobseekers off.

Would anyone want to admit working for the company that runs the London congestion charge for example, (which is based in Coventry would you believe)? OK, maybe they would only admit it OUTSIDE of London :)

We also have to take human psychology into account.

Despite thinking that we’re all rational human beings, we actually rely upon the ‘Recognition Heuristic’ a great deal:

http://en.wikipedia.org/wiki/Recognition_heuristic

Thanks
Andrew

]]> By: BNET Intercom mobile edition http://www.krishnade.com/blog/2007/your-employer-brand-will-help-you-win-the-war-for-talent/comment-page-1/#comment-104273 BNET Intercom mobile edition Wed, 12 Dec 2007 20:21:55 +0000 http://www.krishnade.com/blog/2007/your-employer-brand-will-help-you-win-the-war-for-talent/#comment-104273 [...] If clarity is key for engaging and motivating employees, your company’s brand may be the biggest factor in recruiting them in the first place. Irish branding strategist, Krishna De, uses recent research from Jobs.as.uk as a jumping off point for a blog post on the topic. The research found that 86 percent of job seekers rate the strength of a potential employer’s brand as an important factor when considering whether to apply. Krishna De comments: Think about it - can you remember a time when an executive search firm or recruitment consultant contacted you about what sounded like a great opportunity, but your heart sank when you heard what the company was?… You already had a mental and emotional picture of what that company stood for - both in terms of their reputation and their employer brand. It doesn’t matter how you came to your conclusion or if it was correct - you came to a conclusion. [...] [...] If clarity is key for engaging and motivating employees, your company’s brand may be the biggest factor in recruiting them in the first place. Irish branding strategist, Krishna De, uses recent research from Jobs.as.uk as a jumping off point for a blog post on the topic. The research found that 86 percent of job seekers rate the strength of a potential employer’s brand as an important factor when considering whether to apply. Krishna De comments: Think about it – can you remember a time when an executive search firm or recruitment consultant contacted you about what sounded like a great opportunity, but your heart sank when you heard what the company was?… You already had a mental and emotional picture of what that company stood for – both in terms of their reputation and their employer brand. It doesn’t matter how you came to your conclusion or if it was correct – you came to a conclusion. [...] ]]>