YouTube is increasingly being used as an online entertainment medium.
In fact more hours are being spent by consumers online at YouTube than ever before and it’s becoming a real competitor with traditional TV.
I had not realised how it is permeating Irish households until my nanny yesterday told me that her daughter watches YouTube to catch up on past episodes of TV shows. These are shows that can not be accessed in Ireland as they are from her home country - the Phillipines.
Yesterday YouTube came into it’s own as a research tool in our home when helping my 6 year old daughter prepare for her school concert. Her homework was to practice the songs her and her classmates will be singing for a competition they are entering.
I went online to see if I could find and MP3 of the songs so we could practice with music, and came across a link to YouTube. One of the songs was from the musical Oliver so we were to discuss the song and put into context for her.
The other suprisingly was by Lynyrd Skynyrd and she experienced her first viewing of a massive rock concert (let’s hope she doesn’t want to attend one live for at least another 10 years).
Homework last night was therefore a very pleasant affair.
It did get me thinking about how YouTube is not only a potential marketing medium as I have mentioned in previous articles, but that it is also a potential research tool.
And just for laughs, if you enjoy music and nostalgia you might want to check out Jason Laipply’s Evolution of Dance video - it’s only been viewed 41 million times!
Note: Access my previous articles here and here about how to use YouTube to build buzz about your brand and attract more of your ideal clients.
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