BIZ GROWTH PODCAST #001 : APRIL 2, 2008
MARKETING TO BABY BOOMERS PART 1
I’m delighted to announce that we have a new podcast series launching today in addition to the podcasts I host at Talking Coaching and The Podcast Sisters. This new series will be a podcast to accompany this Biz Growth News blog and features authors and leading experts in the areas of branding, marketing and social media. I do hope that you will listen to the show as the content from the guest experts is terrific and we have a wealth of Biz Growth Podcasts recorded and ready for publication in the weeks ahead.
For our first two episodes we are in conversation with Marilynn Mobley, SVP with Edelman PR and the author of the terrific blog Baby Boomer Insights.
HOW TO LISTEN TO THE BIZ GROWTH PODCAST
I’ll let you know when the podcasts are published in iTunes in case that’s how you like to subscribe to your podcasts and download them to your PC/Mac or portable media player.
In the meantime, you can also access the Biz Growth Podcast by either clicking on the play button - the audio will stream direct - or you can right click on the MP3 link and save it to your hard drive to listen to at your convenience or transfer it to your portable player.
BIZ GROWTH PODCAST SHOW NOTES
00:00 Introduction:
04:06 Who are the ‘Baby Boomer Generation’?
05:07 Segmenting the Baby Boomer community of consumers
07:12 Research findings into Baby Boomers - influence, affluence and impact
09:17 Baby Boomers across the globe and the ipmportance of lifestyle and lifestage
11:23 The events that define the Baby Boomer generation
12:47 What marketers and business leaders need to know when considering marketing to baby boomers
14:36 Key differences between male and female baby boomers and what they are concerned about
19:05 How politicians can learn from the research into the baby boomer generation when looking to engage with voters
22:21 Examples of where companies have been effective in marketing to baby boomers
25:42 Marketing communications plans for baby boomers and the importance of the medium and the message
27:18 Further information and resources
ADDITIONAL RESOURCES
AARP - For People Over 50
Baby Boomer Insights - Research Insights And Opinions On Marketing To Baby Boomers
Boomers - A Trip Into The Heart Of The Baby Boomer Generation
Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group
Second Fifty Years - Reaching Boomers And Seniors Today
HOW TO LEAVE US FEEDBACK
Do share your thoughts on this episode of the Biz Growth Podcast. Perhaps you have found some of the strategies and tips we share have worked for you or perhaps you have ideas and suggestions you would like to share with our listeners? You can choose one of 3 different ways to get in touch so why not:
- post your feedback in the comments section at the Biz Growth News blog
- leave comments at our media centre by calling +1 214 615 6505 ext 6842
- or send us an email at connect(at)bizgrowthpodcast.com.
MEDIA NOTE
The Biz Growth Podcast is hosted by Krishna De, an international author, professional speaker, and mentor in the field of employer branding, personal branding, brand engagement, leadership and social media.
The Biz Growth Podcast is for marketers and executives who want to access the leading edge thinking in the world of branding, marketing and social media.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License. In the case of reuse or distribution, you must make clear to others the license terms of this work. These conditions can be waived by permission from the copyright holder.
April 14th, 2008 at 9:25 am
[...] If you missed part 1 of Marketing To Baby Boomers on the Biz Growth Podcast, you can access it here. [...]