BIZ GROWTH PODCAST #002 : APRIL 9, 2008
MARKETING TO BABY BOOMERS PART 2 – ENGAGING THROUGH SOCIAL MEDIA
In this second edition of the Biz Growth Podcast we continue our conversation with Marilynn Mobley, SVP with Edelman PR and the author of the terrific blog Baby Boomer Insights.
We continue our conversation about marketing to baby boomers, but this time explore how baby boomers engage with social media and what that means if you want to connect with baby boomers through social media platforms.
If you missed part 1 of Marketing To Baby Boomers on the Biz Growth Podcast, you can access it here.
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BIZ GROWTH PODCAST SHOW NOTES
00:00 Introduction: The internet and how Baby Boomers engage in social networking and social media
04:00 How Baby boomers engage with the internet and social media versus the Millenial Generation and Generation X
06:55 How to market to Baby Boomers and embrace the use of social media marketing
09:34 The 7 C’s for effective social media marketing to Baby Boomers
15:06 What we need to consider when marketing and engaging with Baby Boomers using social media
17:17 Resources for further information on marketing and social media marketing to connect with the Baby Boomer generation
20:39 The key to marketing to and connecting with Baby Boomers
25:00 Show end
ADDITIONAL RESOURCES
AARP – For People Over 50
Baby Boomer Insights - Research Insights And Opinions On Marketing To Baby Boomers
Boomers – A Trip Into The Heart Of The Baby Boomer Generation
Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group
Saga Zone – the socail network for the over 50’s
Second Fifty Years - Reaching Boomers And Seniors Today
HOW TO LEAVE US FEEDBACK
Do share your thoughts on this episode of the Biz Growth Podcast. Perhaps you have found some of the strategies and tips we share have worked for you or perhaps you have ideas and suggestions you would like to share with our listeners? You can choose one of 3 different ways to get in touch so why not:
- post your feedback in the comments section at the Biz Growth News blog
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MEDIA NOTE
The Biz Growth Podcast is hosted by Krishna De, an international author, professional speaker, and mentor in the field of employer branding, personal branding, brand engagement, leadership and social media.
The Biz Growth Podcast is for marketers and executives who want to access the leading edge thinking in the world of branding, marketing and social media.
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