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With the increasing use of the Internet and a climate of digital transparency, are you sure you know the actions you should take to ensure that you are effectively managing your reputation online whether that be the reputation of your corporate brand, your employer brand or your personal brand?
Well that’s the subject we will be covering in this week’s Biz Growth Live Teleseminar Masterclass when I’ll be in conversation with Rich Klein, VP of Beckerman Public Relations who has more than 25 years of experience in public relations and journalism to Beckerman Public Relations, on Monday 14 July 2008 at 1pm ET (6pm Dublin and London).
Here are the details of the Masterclass:
DATE OF THE ONLINE REPUTATION MASTERCLASS: Monday 14 July 2008
TIME OF THE ONLINE REPUTATION MASTERCLASS: 6pm Dublin and London/ 1pm ET/10am PT
INVESTMENT: FREE
REGISTER: Register here by subscribing for our newsletter if you are not already a member of our community and you will receive the dial in number.
- How the role of PR is changing for businesses given the changing world of social media
- The challenges in terms of managing our reputation online in this world of digital transparency
- How to track and monitor your reputation online and offline
- What actions you should take if conversations are taking place online about your brand that are far from favourable
- What to do if the online commentary is personal – about you as a business leader
- Guidance on best practice in terms of pitching to bloggers or the press
- Tips to communicating in a crisis in a digitally transparent world?
If you have questions for Rich and I you can ask them by posting them here or on our live questions page or to our FriendFeed room.
Don’t forget to join me for this Biz Growth Live call as this is becoming an increasingly important subject and impacts our effectiveness in attracting and retaining clients.
ADDITIONAL RESOURCES
Enjoy access to Rich’s articles on his blog.
Read three key articles on pitching to bloggers and podcasters here:
How to pitch to bloggers and podcasters – your blogger code of outreach
Why businesses should appreciate bloggers
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July 14th, 2008 at 3:08 am
Sounds like a great few sessions! All the best with these, and look forward to hearing the post mortem! Cheers
July 20th, 2008 at 11:02 pm
[...] week on Biz Growth Live, my guest was Rich Klein of Beckerman Public Relations and we talked about managing your reputation in a digital world and how the internet has changed traditional [...]