Did you realise that corporate blogging and business blogging are fundamentally different than personal blogging?

Last week I delivered a workshop to a group of corporate blogger’s and also reviewed the initial nominations for the IIA Net Visionary Awards including the category of Business Blogger and again it was reinforced that there is a vast difference in the architecture and strategy of highly successful corporate blogs from those that fail to achieve the return on investment of time, money and people resources they put into their corporate blog as part of an online marketing, communications and engagement strategy.

If you are based in the US, then you might be interested in attending the event being run by the Blog Council and Gas Pedal called ‘How Big Companies Use Social Media’ taking place on October 28, 1-5 pm at the San Jose Convention Centre. The investment is just US$200. Details are HERE.

The programme features:

• John Earnhardt, Cisco Systems
• Lindsay Lebresco, Graco
• Nick Ayres, The Home Depot
• Ken Kaplan, Intel
• Hilary Weber, Kaiser Permanente
  Debbie Curtis-Magley, UPS
• Tim Collins and Ed Terpening, Wells Fargo
• Suraya Bliss, Walmart.

And you will be able to hear how they:

• Create great content
• Obtain buy-in from management
• Manage legal and HR issues
• Use internal blogs
• Deal with negative word of mouth
• How they integrate blogs into their corporate social responsibility policy.

I know it’s an event I would attend if I were a marketer or corporate communications professional in a corporation in the San Jose area.

If you are based in Ireland, you can catch me speaking on blogging and other aspects of social media on 7 October for the Limerick County Enterprise Board (it’s free to attend) or you can contact me direct to discuss implementing social media from blogging to podcasting and social networking in your marketing and communications strategy.

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