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How To Build A Community Around Your Brand
May 26th, 2008 by Krishna De / Print This Article / Email This Article /

One of the questions I often get asked is “How do you build a thriving community around your brand?” and “How can social media platforms help you build a community?”

Growing a successful business or professional services practice, there is huge value in developing and nurturing a community of brand ambassadors and brand evangelists.

In two recent Podcast Sisters podcasts, we covered the subjects of building community around your brand:

  • In Show 41 we covered the reasons to consider building a community around your brand – access the show here
  • In Show 42 we covered actions we can take to create a thriving community of brand ambassadors – access the show here.

RESOURCES

Google Groups

Meetup

Membergate – membership software

Phpbb.com – open source software to create online communities and forums

Wetpaint – one of my favourite easy to use free hosted wiki platforms

Yahoo Groups

There are many hundreds of resources that are available to suport you building a community around your brand through traditional and social media. What resources do you find the most helpful?

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