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If you a marketing professional in Ireland, one date not to be missed in this autumns calendar is the forthcoming Marketing Institute Conference, ‘Marketing Strategies for Challenging Times’ which takes place on the 5 November 2008 at the Four Seasons Hotel Simmonscourt Road, Ballsbridge, Dublin 4.

Speakers are from Ireland and overseas and include:

Michael Tchong – Catch the Latest Wave (but which one?)
“Supertrends” are truly reshaping your customers and markets So much is changing but how do you sort through the noise to spot the real opportunities for your business.

Malcolm McDonald – Marketing Leadership for Challenging Times
Why a marketing led approach is now more important than ever. Understand the role that marketing must play to protect revenue and profit streams.

David Brain – Responding to the New Consumer
Why last year’s strategies will not work. Learn how your marketing management skills and techniques must change.

Marc Coleman – The Best is Yet to Come
Why Ireland’s economic miracle is far from over. Pinpoint the growth markets and segments – is your marketing strategy focussed on these?

John Grant -  The Green Marketing Manifesto
Your consumers will demand it – so how will your marketing “go green”? How marketers can leverage Green Marketing as a potent engine to create business value

Richard Delevan – Matching your Media Plan to New Realities
How should you allocate your media spend for maximum effect in 2009? Leveraging Channel Mix to get most bang for your buck.

There is an early bird rate if you book before 10th October 2008.