One of the things I have come to realise when considering implementing social media marketing strategies to build your brand and attract more clients is that many organisations have still not mastered the basics of online marketing.
In fact at a recent workshop that I led, less than 50 percent of the business leaders of small professional services practices had taken the first step in building their brand online and attract more clients. The problem they faced was that they did not know where to start in creating a presence on the web.
What is more disturbing is that some of the people that are teaching entreprenuers in Ireland through workshops being held by the Enterprise Boards in Ireland to build their business online have an ineffective presence themselves.
In fact I was speaking to one person last week who runs an ecommerce training programme for a number of the Enterprise Boards and their website actually consists of a PDF uploaded online. So they are definately not teaching ecommerce from a position of expert knowledge.
You might have seen a new book being promoted last week, Mastering Online Marketing - in fact it reached number 1 on Amazon for a number of categories.
One of the co-authors is a good friend and colleagues of mine, Mitch Meyerson, who has personally mastered online marketing and is an expert in the areas, and I am delighted that he is my guest on our next Biz Growth Live 60 minute teleseminar taking place at 6pm if you are in Ireland or the UK on Monday 10 March 2008 at 6pm (for those of you in the US as your clocks changed the time will be 2pm ET).
If you are not a member of our Biz Growth Community, you can join this call at no cost by registering at Biz Growth Live.
The call is free to attend - while I use a US bridge line as our community is global, if you are not in the US, you can usually find a low cost international calling card at most newsagents or post offices.
PLEASE NOTE THE CALL IS NOT AVAILABLE AFTER THE EVENT OTHER THAN TO OUR CLIENTS THOUGH I WILL BE MAKING AVAILABLE A PODCAST EXTRACT OF THE MASTERING ONLINE MARKETING TELESEMINAR IN A FEW WEEKS TIME.
ABOUT MASTERING ONLINE MARKETING - THE BOOK
Here is an extract of the subjects covered in the book:
- The entrepreneurial shift: The key to creating an integrated business mindset
- Strategic marketing: The key to sustainable online success
- Products and services: The key to smart selling
- Design and navigation: Making your Web site dynamic and visitor-friendly
- Dynamic web copy: The key to getting people to respond
- Traffic conversion: The key to increased sales and list building
- Automation: The key to increasing e-commerce profits
- Multimedia: Increasing your impact using audio, video, and conferencing
- Traffic strategies: The key to getting more visitors to your site
- People power: The key to successful affiliate programs and partnership
- Web 2.0: The key to using social media effectively
- Momentum: The key to systematizing your business and building your virtual team
So if you are looking for a gread guide to getting started on the web, you won’t go far wrong if you read “Mastering Online Marketing“.
Mitch has also generously made available some tremendous free resources if you purchase “Mastering Online Marketing” - just purchase the “Mastering Online Marketing” book on Amazon here and then mouse over to his special offer page to access the free resources.
March 13th, 2008 at 8:36 am
“Multimedia: Increasing your impact using audio, video, and conferencing”
I am particularly interested in knowing how to expand our reach in social media through conferencing or is there any way to integrate conferencing with our profile in these social networking sites ! See I have http://www.rhubcom.com turbomeeting and what we do was search, mail potential customers within an invitation to online conference to apprise them of our services..Is there any way to market a step better !
March 19th, 2008 at 9:33 pm
I just wanted to say thanks for the info. I purchased a book quite a while ago and wasn’t pleased with what I got. Then I found this blog and was able to purchase the book you suggested.
I haven’t received it yet but I’m very anxious to read it. You see, I have a small business in a small town and I’ve been looking for marketing ideas. The nice thing about these books is that even though they are talking about online marketing you can also get great ideas from them pertaining to other types of marketing one might use for their business.
I read a blog a long time ago that explained to me the importance of your company’s image. It said that everything from the service you provide to you customer down to your web page and brochures, is important. Choosing a company logo to promote your business is important and it can be used on any advertising you choose to do from direct mailing, to online. On the advice of that blog I chose a company logo from the website that they suggested.
From then on I printed that logo on my business cards, and also put it on my web page. I was surprised that something that simple could help. Everything that it was printed on looked more professional then it had before. I got compliments on it from my existing customers.
So thank you for the advice.