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One of the most under used marketing tactics and sources of revenue in Europe has to be the use of teleseminars.

All of us have a phone – be that a regular landline, a VOIP service such as Skype or even a mobile phone. Yet how many are using it to automatically generate leads and as a source of income? I would suggest less a 1% of businesses – and I’m not talking about using the phone for one to one mentoring or cold calling.

For almost 4 years I have been hosting teleseminars for lead generation and delivery of workshops. I’ve hosted teleseminars from car parks, hotel bedrooms, when on vacation, airports and the office.

I know that many people are finding it difficult to generate leads at the moment and the idea of cold calling turns most of us off.

That’s where being an educational marketer comes into play.

With a phone in hand and great content at the ready, you can share your expertise and build your list of potential clients, preview your forthcoming conferences and events, deliver content for paid workshops without the hassle and cost of travel, and even use teleseminars to continue to provide content to your clients and customers AFTER they have purchased or invested in your products and services perhaps to invite them to continue to invest in your services or for customer service.

You can repurpose your teleseminars into podcasts, white papers, ecourses, home study programme’s, articles, blog posts, ebooks and traditional books.

And with the continued interest in online video, you could even repurpose your teleseminar into a video.

That’s what Penny Haynes has done with a teleseminar she invited me onto earlier this week as a guest to talk about social networking for business success.

No Penny did not have over 2000 people attend her programme this week unlike my mentor Alex did on his preview call for his forthcoming programme. But watch the video below that Penny created with a short segment from our 60 minute teleseminar and consider how you could apply this to your business to generate more leads and attract more clients.

Could you integrate an offline marketing programme such as teleseminars into an online digital marketing programme like this? It’s easier than you might think.

ADDITIONAL RESOURCES

Learn how to create video’s with Penny’s new software.

For just US$20 you can access the 3 hour preview call Alex hosted – it took place last night but you can get access to the recording and guides online – remember to enter the special code AM3964 to access the programme for just US$20 HERE

If you want to learn more about teleseminars and want to learn with the master of teleseminar profits, find out about Alex’s programme HERE – please note the doors close on this for any new registrants (the programme only takes place once a year – I’ve attended it for 3 years in a row and will be back again this year) – doors shut firmly at 5pm PST/3pm ET on Saturday December 6th – for those of you in Ireland and the UK we have till 1am on Sunday 7th December. And he really does shut the doors on new registrants – I know from the first time I tried to register and missed the deadline.