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One of my favourite people in the world of social media marketing and a great case study himself of the power of social in building his personal brand is David Meerman Scott.
Well David has done it again with a great free ebook (and no email subscription required either!) called “The New Rules of Viral Marketing”.
There are a number of case studies that he talks through in the ebook and they are definately worth paying attention to if you are working with a leadership team who are questioning the role social media can play in building your brand.
I can assure you it’s also not the same old stuff that you have read about on the subject of viral marketing before.
And don’t skirt over David’s own story which is an inspiration to us all – he shares it in “The New Rules of Viral Marketing” and you can also hear him here in conversation with me last year when I had the honour to be in conversation with him at the Personal Branding Telesummit.
If ever there was a marketeer who put into action what he preaches, David has to be at the top of the list!
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February 1st, 2008 at 10:07 am
Hello Krishna
Well, we’ve got a mutual admiration society going on because you’re one of my favorite people in the world. You’ve done so much for the art of personal branding via this blog, your work, and the virtual summit that you worked so hard to pull off.
Thanks for mentioning my ebook. Amazingly, as of this moment, there are 29,468 downloads in less than two weeks.
David
February 3rd, 2008 at 2:09 pm
@ David – thanks for the kind and encouraging words. Well done on the downloads – I’d have expected nothing less!