http://www.krishnade.com/blog/2009/budweiser-blogger-outreach/ Krishna De's Guide To Social Media Marketing, Brand Engagement And Online Visibility Strategies To Bring Your Brand To Life! Tue, 16 Mar 2010 04:21:11 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://www.krishnade.com/blog/2009/budweiser-blogger-outreach/comment-page-1/#comment-237211 Do Bloggers and PR folk really mix well together or will it never work? Fri, 28 Aug 2009 09:50:32 +0000 http://www.krishnade.com/blog/?p=1177#comment-237211 [...] been some great examples recently with Bord Gais (some example bloger coverage here) and Budweiser (some example blogger coverage here) in particular working well with bloggers to include them in the loop about new products but the [...] [...] been some great examples recently with Bord Gais (some example bloger coverage here) and Budweiser (some example blogger coverage here) in particular working well with bloggers to include them in the loop about new products but the [...] ]]> http://www.krishnade.com/blog/2009/budweiser-blogger-outreach/comment-page-1/#comment-232223 Arthurs Day, A Global Celebration Of The Entrpreneurial Vision of Arthur Guinness - Krishna De: Branding, Personal Branding, Employer Branding, Social Media Marketing, Communications, PR, Online Identity Thu, 16 Jul 2009 06:09:58 +0000 http://www.krishnade.com/blog/?p=1177#comment-232223 [...] It is also the location of what is probably going to be one of Dublin’s most talked about live gigs of 2009 as Hop Store 13 will be a live music studio for Arthur’s Day where more than 2,000 guests from around the world will enjoy performances from global artists to celebrate the 25Oth anniversary of Arthur signing the lease on St James’ Gate. You might have seen the new advert that is running at the moment on TV raising a pint of Guinness to Arthur. [...] [...] It is also the location of what is probably going to be one of Dublin’s most talked about live gigs of 2009 as Hop Store 13 will be a live music studio for Arthur’s Day where more than 2,000 guests from around the world will enjoy performances from global artists to celebrate the 25Oth anniversary of Arthur signing the lease on St James’ Gate. You might have seen the new advert that is running at the moment on TV raising a pint of Guinness to Arthur. [...] ]]> http://www.krishnade.com/blog/2009/budweiser-blogger-outreach/comment-page-1/#comment-230866 Sharon Hearty Mon, 06 Jul 2009 09:23:48 +0000 http://www.krishnade.com/blog/?p=1177#comment-230866 Krishna Great read and thanks for making us aware of the idea behind the new Bud campaign. I like you think the Budweiser campaign will connect hugely with its target audience and in a different way to the Guinness advert with its target audience. The whole interaction opportunity from the Bud brand is exciting and really integrates the fun side of social media, video producing and then there is the traditional advertising continuing to deliver brand essence and driving awareness of the new campaign on a macro level. However, I do think the holistic brand campaign for Guinness celebrating the 250 years will be remembered for many things the brand is doing and giving back to the community in Ireland. The Guinness advert connects, in my opinion, on a truly different level in that it evokes 'pride' and loyalty for the drinker in a drink that is truly iconic across the world. Like you I will watch this space with interest. Sharon Krishna
Great read and thanks for making us aware of the idea behind the new Bud campaign. I like you think the Budweiser campaign will connect hugely with its target audience and in a different way to the Guinness advert with its target audience. The whole interaction opportunity from the Bud brand is exciting and really integrates the fun side of social media, video producing and then there is the traditional advertising continuing to deliver brand essence and driving awareness of the new campaign on a macro level. However, I do think the holistic brand campaign for Guinness celebrating the 250 years will be remembered for many things the brand is doing and giving back to the community in Ireland. The Guinness advert connects, in my opinion, on a truly different level in that it evokes ‘pride’ and loyalty for the drinker in a drink that is truly iconic across the world. Like you I will watch this space with interest. Sharon

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