Burson Marsteller Social Media Use in the Fortune 100
October 19th, 2009 by Krishna De / Print This Article
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The adoption of social media by the Fortune 100 companies was recently researched by Burson Marsteller.
In summary the research found that:
- 54% of companies were using Twitter
- 32% of companies had a blog
- 29% of companies are using Facebook.
Of the companies only using one social media platform, 76% of them were using Twitter, 14% were using Facebook and 10% had a blog.
Of the companies using two social media platforms, 64% used a blog and Twitter and 36% are using Facebook and Twitter.
The research identified that Twitter is being used primarily:
- to distribute news and updates abut the company (94%)
- as part of their customer service programme (67%)
- to announce marketing promotions (57%)
- for recruitment of staff (11%).
This research doesn’t cover the use of social media inside the organisation but does provide a helpful overview of the trends of adoption of social media in large organisations. In Ireland I am noticing more organisations set up Twitter accounts and Facebook pages – especially in relation to consumer products. Business blogging on the other-hand is a still is still a platform to be adopted more readily by SME’s than large corporates.
What are your preferred social media platforms for your organisation?
Posted via web from Krishna De: Insights From Ireland On Digital Marketing, Social Media And Entrepreneurship
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October 20th, 2009 at 8:10 am
Wie nutzen Fortune 500 Social Media? Burson Marsteller Studie mit interessanten Zahlen http://bit.ly/3uZCDn
October 20th, 2009 at 10:42 am
Social media use in the Fortune 100 http://ow.ly/vowF #socialmedia #fortune100
October 20th, 2009 at 5:55 pm
RT @mariasipka: Interesting stats on how Fortune 100 companies use social media http://twurl.nl/wei3v0
October 20th, 2009 at 9:36 pm
Social media use Fortune 100, still room 4 business/brands 2 incorporate blogging to their comms strategies. http://bit.ly/2BGwZh @krishnade
October 20th, 2009 at 11:24 pm
RT @mariasipka Interesting stats on how Fortune 100 companies use social media http://twurl.nl/wei3v0
October 21st, 2009 at 10:13 pm
What fortune 100 companies are using social media…54% use Twitter. http://bit.ly/4gkSxa
October 21st, 2009 at 10:15 pm
RT @ericavandenberg: What fortune 100 companies are using social media…54% use Twitter. http://bit.ly/4gkSxa
October 22nd, 2009 at 9:32 am
RT @LABEL_marketing: adoption of social media by the Fortune 100 companies. pretty big and consequent numbers http://digg.com/u1Eftt
November 5th, 2009 at 9:19 pm
54% of Fortune 100 companies uses Twitter according to Burson-Marsteller research. 29% have active FB, 32% have corp blog http://ow.ly/zEYE
November 6th, 2009 at 2:16 am
#socialmedia http://bit.ly/1tX9PT http://ow.ly/zEYE
November 12th, 2009 at 2:26 am
Burson Marsteller Social Media Use in the Fortune 100 – http://cli.gs/9X4JH [bizgrowthnews] #sm #biz #news
February 22nd, 2010 at 9:56 am
Social media use & fortune 100: http://www.krishnade.com/blog/2009/burson-marsteller-social-media-use-fortune-100/