Burson Marsteller Social Media Use in the Fortune 100
October 19th, 2009 by Krishna De / Print This Article
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The adoption of social media by the Fortune 100 companies was recently researched by Burson Marsteller.
In summary the research found that:
- 54% of companies were using Twitter
- 32% of companies had a blog
- 29% of companies are using Facebook.
Of the companies only using one social media platform, 76% of them were using Twitter, 14% were using Facebook and 10% had a blog.
Of the companies using two social media platforms, 64% used a blog and Twitter and 36% are using Facebook and Twitter.
The research identified that Twitter is being used primarily:
- to distribute news and updates abut the company (94%)
- as part of their customer service programme (67%)
- to announce marketing promotions (57%)
- for recruitment of staff (11%).
This research doesn’t cover the use of social media inside the organisation but does provide a helpful overview of the trends of adoption of social media in large organisations. In Ireland I am noticing more organisations set up Twitter accounts and Facebook pages – especially in relation to consumer products. Business blogging on the other-hand is a still is still a platform to be adopted more readily by SME’s than large corporates.
What are your preferred social media platforms for your organisation?
Posted via web from Krishna De: Insights From Ireland On Digital Marketing, Social Media And Entrepreneurship
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