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Four years ago I never realised just how much I would value knowledge and education about digital marketing and building a business online.

It has been some steep learning curve since then and I have made a lot of mistakes – some of them very costly – which then in turn, led me to learn about and implement social media as part of my marketing and communications programme. And now I teach and mentor others about what I have learnt so they too can market their business online.

One of the most useful resources I have found has been the community and the workshops hosted by the Irish Internet Association and each year they host a congress – this year taking place over two days in May.

The theme this year is ‘Better Business Online in a Tough Economy: Money, Marketing, Monitoring & Mobile’.

The IIA Annual Congress 2009 will be held on Thursday 21 May and Friday 22 May in the Crowne Plaza Dublin Northwood.

Speakers include Facebook, Google, dotMobi and Realex Payments.

But what if you are concerned about your training budget? Well thanks to the IIA I’m able to offer you as a member of the ‘Biz Growth Community’ access to a discount off the ticket price.

Full details of the IIA Congress are HERE http://www.iia.ie/congress

Book your place online and make sure that you add the code ‘cong002’ – this discount is valid until the 20 ay 2009 – but don’t leave it till then as I know the Congress will get booked up quickly.

Still unsure about how relevant the IIA Congress is to you? Then leave a comment and I’ll ask one of the IIA team to answer your questions either here on the blog or in a podcast.

Disclosure: I am a member of the IIA and from time to time am invited to deliver workshops on their behalf. This discount is being offered thanks to the generosity of the IIA and I am not receiving any monetary payment or reward for sharing it with you.