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The idea of personal branding is far from new but there continue to to new resources and information shared about how personal branding might be relevant to different communities.

Talking this week with a client who is a Gen Y, they were sharing their concern about how some of their colleagues were really finding it difficult to find employment in the current economy.

Where do you turn to for advice if you are a gen Y – some one that talks your language?

Dan Schawbel is one Gen Y young manager who has spent the last couple of years writing and learning about personal branding and he has been extremely active in building an enviable network of people who know and trust his work. He has published a magazine, produces online video, has a personal blog and often guest blogs – did I mention that this has been accomplished when he has a full time job. Oh to have his energy!

And now he has published a book – formally released today called ‘Me 2.0’ which covers:

- An 4-step process for discovering, creating, communicating, and maintaining your personal brand

- Insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience

- Tips on using social media tools for job search and expressing your personal brand online.

- Strategies for creating an online and offline presence to help you manage your career.

What I think is especially exciting is that the book while available online and will be in books stores, the publishers Kaplan have also agreed to make a copy available online – yes you can read the FULL book online. How is that for disruptive thinking – truly brilliant and innovative of the publishers.

I found it when preparing for the Podcast Sisters Podcast we recorded at the weekend as I was taking a look at my own Scribd.com account which I have used for hosting presentations, and there on the home page was Dan’s book.

So if you want to read it, here it is – and if you like it or perhaps know a Gen Y person who would benefit from it, why not buy them a copy?

Congratulations Dan and Kaplan publishing!