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Did you hear the news? Yesterday Facebook announced that now some 500 million people are actively using Facebook from across the globe.
I recently noticed a post from Jeremiah Owyang asking the readers of his blog for their input on Facebook marketing best practice.
Here is the feedback I shared:
1. Understand the online habits of your community – identify when your community are online so that you can time your Facebook update so that it has a chance to appear when they log on in their feed on their home page without too much scrolling. This simple online visibility tip could increase the possibility of them engaging with your update
2. Manage the frequency of posting – Take care not to publish content too frequently to your Facebook Page – if all people can see on their Facebook home page feed is your updates not their friends they may ‘unlike’ your Facebook Page or hide your feed
3. Don’t forget to promote your Page – When starting a Facebook Page we have found that also investing in engagement ads (on the home page of Facebook) has assisted in increasing the visibility and number of people joining your community quickly
4. Post relevant refreshing content – Keep your competitions relevant to the community on your Facebook Page. This may seem obvious but it is often overlooked. Your competition does not have to be for something that has an expensive price tag – but it is something valued by your community. Note – if you are hosting a competition or give way, make sure you comply with the guidelines for promotions and competitions (there are many brands who don’t and risk their Facebook Page being deleted)
5. Make it easy to do business with your app – When adding applications make sure you test it for useability – too many clicks as part of the process and people won’t add your application and if it’s not easy to use and does not add value (or fun) to them your Facebook app will remain a secret.
But what ideas would you add?
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July 22nd, 2010 at 10:42 am
5 best practice tips when building a community using Facebook Pages: Did you hear the news? Yesterday Facebook ann… http://bit.ly/cTALn2
July 22nd, 2010 at 10:42 am
5 best practice tips when building a community using Facebook Pages: Did you hear the news? Yesterday Facebook ann… http://bit.ly/cTALn2
July 22nd, 2010 at 10:49 am
RT @KrishnaDe: 5 best practice tips when building a community using Facebook Pages http://bit.ly/c70CFP
July 22nd, 2010 at 10:52 am
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July 22nd, 2010 at 10:57 am
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July 22nd, 2010 at 11:02 am
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July 22nd, 2010 at 11:42 am
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July 22nd, 2010 at 12:14 pm
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July 22nd, 2010 at 2:07 pm
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July 22nd, 2010 at 10:33 am
Just wondering what you feel best practice to be with regards competitions? As you say so many brands break the rules, and its not very well known that you cant have a condition of entering a comp as liking your status etc.
Also I was just wondering, can you build a Static FBML app for a competition, or does it need to be a customised app?
July 22nd, 2010 at 10:58 am
Shane – thanks for commenting. Not sure if you saw the link in the article to my previous post on managing Facebook competitions and promotions which I think covers the answer to your question.
Access it here – http://www.krishnade.com/blog/2010/facebook-pro...
In terms of using a static FBML page on Facebook for your competition or give away or promotion – you can certainly use one to 'promote' your competition that you are managing on your own website/blog/Twitter/in traditional media such as magazines and TV. We have done that for our clients. However you would need to buy or develop an application to manage the competition within Facebook.
I hope this helps.
July 22nd, 2010 at 4:49 pm
5 best practice tips when building a community using Facebook Pages http://ow.ly/2f7or
July 22nd, 2010 at 12:18 pm
Hi, thanks for the reply!
Good link there, I presumed as much that you cant use FBML to build a solely Facebook based comp.
Thanks,
Shane.
July 23rd, 2010 at 7:16 am
5 best practice tips when building a community using Facebook Pages http://ow.ly/2frEn What ideas would you add?
July 23rd, 2010 at 3:59 pm
I think this really depends on your audience. I am talking about original postings – not just the responses to postings from your community.nnIn my experience a number of businesses have had ‘challenges’ from their community where they have posted updates several ties a day. Of course there are exceptions to this and it does depend on how valuable and relevant your content is perceived by your community.nnI hope this helps.
July 23rd, 2010 at 3:59 pm
I think this really depends on your audience. I am talking about original postings – not just the responses to postings from your community.nnIn my experience a number of businesses have had ‘challenges’ from their community where they have posted updates several ties a day. Of course there are exceptions to this and it does depend on how valuable and relevant your content is perceived by your community.nnI hope this helps.
July 23rd, 2010 at 3:59 pm
I think this really depends on your audience. I am talking about original postings – not just the responses to postings from your community.nnIn my experience a number of businesses have had ‘challenges’ from their community where they have posted updates several ties a day. Of course there are exceptions to this and it does depend on how valuable and relevant your content is perceived by your community.nnI hope this helps.
July 23rd, 2010 at 3:59 pm
I think this really depends on your audience. I am talking about original postings – not just the responses to postings from your community.nnIn my experience a number of businesses have had ‘challenges’ from their community where they have posted updates several ties a day. Of course there are exceptions to this and it does depend on how valuable and relevant your content is perceived by your community.nnI hope this helps.
July 23rd, 2010 at 3:59 pm
I think this really depends on your audience. I am talking about original postings – not just the responses to postings from your community.nnIn my experience a number of businesses have had ‘challenges’ from their community where they have posted updates several ties a day. Of course there are exceptions to this and it does depend on how valuable and relevant your content is perceived by your community.nnI hope this helps.
July 23rd, 2010 at 3:59 pm
I think this really depends on your audience. I am talking about original postings – not just the responses to postings from your community.nnIn my experience a number of businesses have had ‘challenges’ from their community where they have posted updates several ties a day. Of course there are exceptions to this and it does depend on how valuable and relevant your content is perceived by your community.nnI hope this helps.
July 23rd, 2010 at 3:42 pm
Thanks for posting Krishna – I am interested in how much is too much re point 2 managing the frequency of your posting? What do you think?
July 23rd, 2010 at 4:59 pm
I think this really depends on your audience. I am talking about original postings – not just the responses to postings from your community.
In my experience a number of businesses have had 'challenges' from their community where they have posted updates several ties a day. Of course there are exceptions to this and it does depend on how valuable and relevant your content is perceived by your community.
I hope this helps.
July 24th, 2010 at 12:46 am
RT @KrishnaDe: 5 best practice tips when building a community using Facebook Pages http://bit.ly/c70CFP
July 24th, 2010 at 1:09 am
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July 24th, 2010 at 7:15 pm
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July 24th, 2010 at 7:20 pm
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July 27th, 2010 at 7:41 am
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July 29th, 2010 at 10:24 am
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July 29th, 2010 at 12:59 pm
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July 31st, 2010 at 12:24 am
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July 31st, 2010 at 9:06 am
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July 31st, 2010 at 1:33 pm
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August 4th, 2010 at 4:38 pm
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August 25th, 2010 at 11:30 am
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August 27th, 2010 at 4:20 pm
Did you hear the news? Yesterday Facebook announced that now some 500 million people are actively using Facebook from – http://bit.ly/9Hapqq
August 30th, 2010 at 9:55 am
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August 31st, 2010 at 7:35 am
Did you hear the news? Yesterday Facebook announced that now some 500 million people are actively using Facebook from – http://bit.ly/9Hapqq
August 31st, 2010 at 5:30 pm
Did you hear the news? Yesterday Facebook announced that now some 500 million people are actively using Facebook from – http://bit.ly/9Hapqq
August 31st, 2010 at 9:55 pm
Did you hear the news? Yesterday Facebook announced that now some 500 million people are actively using Facebook from – http://bit.ly/9Hapqq
September 2nd, 2010 at 6:05 am
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September 2nd, 2010 at 10:00 pm
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September 3rd, 2010 at 4:20 am
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