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SPECIAL ANNOUNCEMENT – WIN A FREE TICKET TO THIS EVENT AND HAVE THE OPPORTUNITY TO PROMOTE YOUR BUSINESS – READ ON FOR INFORMATION

I’ve been using online video and podcasts in my business for the last 5 years and I’ve found that they not only assist me in lead generation but also have resulted in bottom line profit for my organisation.

And now I teach people how to integrate online video in their marketing and communications programme through my seminars, products and mentoring – I find many people are hesitant about using online video or creating and distributng podcasts and are not sure of the first steps to take until I have shared with them the benefits and some simple inexpensive tools they can use themselves.

That’s why I am delighted that the Social Media Working Group of the Irish Internet Association (which I am a member of) is hosting an event next week that you will be able to hear from other businesses who are using online video (this is not going to be a ‘how to’ event).

YOU CAN ACCESS A 20% DISCOUNT AS A MEMBER OF MY COMMUNITY AS I AM ONE OF THE ORGANISERS OF THIS EVENT – JUST USE “SOCIALAPRIL” WHEN YOU BOOK YOUR PLACE – the full price of the ticket is just €45 for members of the IIA and €75 for non members.

If you are considering exploring using video and audio content as part of your communications and marketing this is a must attend event as the case studies and companies represented I am sure will inspire you. We’ll be talking about planning, production, distribution, monetisation and measurement of online audio and video.

The event is taking place in Dublin on 22 April 2010.

Here’s the outline of the programme:

13.30 – Welcome and introductions

13:40 – Lucy Campbell, Marketing Manager will be talking about the RTE Player (if you have not downloaded it to your iPhone yet I highly recommend you do so)

14:10 – Aoife Mahon and Gina McCrudden will be talking about online audio podcasts at RaboDirect and the impact to their business

14:40 – Fred Caballero of Channelship will be talking about creating online videos on a budget for your small business

15:40 – Peter O’Neill of Mason Hayes and Curran will be talking about the legal considerations of online audio and video and their podcasts they have been recording and distributing for their legal practice

16:10 – Making online audio & video accessible to all – how to reach a bigger audience – Donal Rice, Centre for Excellence in Universal Design, NDA

16:40 – Sebastien Missoffe of the YouTube EMEA team talking about the benefits and tips of using YouTube as part of your online video distribution including the options for advertising on YouTube

17:00 – Panel Q&A

As I am a member of the IIA Social Media Working Group and have been involved in organising this event, I was advised yesterday that I can bring a guest for free. So I thought why not make available the ticket to the Biz Growth Community.

So here is how you can win a free place to the event:

HOW TO WIN A TICKET TO THE ONLINE VIDEO AND PODCAST SEMINAR

If you would like to win my guest ticket here’s what to do – just tell me in 150 words or less the benefit to you of attending the event and how you would be plan to share your insights with colleagues in your network so that one ticket benefits many.

One request I will have of you on the day is to catch up with me for just 3 minutes at the end of the event so that I can record on video your top take away’s from the event about using online video in your business which I will post here and over at Facebook and at YouTube (yes I am also giving you the opportunity to promote your business when sharing these tips). That means that not only will you benefit from knowledge, you will be able to share that knowledge and you will have personally been featured in a video!

I do hope you will be interested in attending. Go ahead – over to you – just leave your comments below. Entries to be in by midnight Ireland/UK time on Monday 19 April 2010.