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Do women and men interact differently online is a question I often get asked. Well here is some research that will help us all when considering how best to connect to our community online.
comScore, Inc. has today released a global report how women interact with the web called, “Women on the Web: How Women are Shaping the Internet” – it’s an extensive analysis of how women are are interacting online across social networks, online video, mobile communications, online retail trends and a number of other key areas.
The report comments that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men.
Here are a few conclusions I drew from the comScore report.
1. Don’t just look to connect and reach women on women’s magazines, celebrity gossip and baby sites – the report comments that “women are more engaged than men on the Internet -you just have to know where to look”. Think beyond the obvious suspects when looking for online communities where you can reach the female consumer.
2. If you want to connect with women you need to understand how they interact in social networks – the report states “social networking is central to women’s Internet experience”. Women of all ages connect on social networks sharing photo’s, playing games, and watching online video. Globally, women spent an average of 16.3 percent of their online time on social networks in April 2010, compared to only 11.7 percent for the men.
3. Women in the US control the cash – more women than men get engaged with online transactions and collectively spend more.What does this mean then when it comes to the tone and content of your online marketing?
4. Act global but understand local influences – we need to deep our understanding of regional and cultural differences impact in Internet behaviour. The report goes into some depth about differences they have found across the globe.
5. Stop making the excuse that Social Networking is only relevant if you are marketing to a youth audience - the 45+ female segment is driving the greatest proportion of growth for Social Networking sites, in terms of both visitation and time spent. Yes the 15-24 may use these sites more frequently and use them more however the 45+ age group visit and use Social Networking sites just as much as the 25-34 and 35-44 age groups.In fact older women are using Social Networks significantly more than men do. In North America, with 9 out of 10 female Internet users visiting a social network site in April 2010.
6. Men and Women use Twitter differently – the report comments that in an April 2010 comScore survey, men were found to be more likely to post their own Tweets than women; women on the other hand used Twitter more to find deals and promotions, as a place for conversing online and to follow celebrities.How does that change your content strategy for Twitter?
What other research and insights have you found about how female consumers use the web and how is it influencing your online marketing, PR and communications? What other insights did you glean from the comScore report?
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July 28th, 2010 at 3:21 pm
Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://tinyurl.com/2uztp55
July 28th, 2010 at 3:21 pm
Women on the web: 6 insights from the comScore report on how women are shaping the Internet: Do women and men inte… http://bit.ly/dwh1ds
July 28th, 2010 at 3:22 pm
RT @krishnade: Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://bit.ly/b5CMv5
July 28th, 2010 at 3:51 pm
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July 28th, 2010 at 4:12 pm
RT @KrishnaDe: Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://bit.ly/b5CMv5
July 29th, 2010 at 11:07 am
RT @KrishnaDe: Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://is.gd/dOIk4
July 29th, 2010 at 12:45 pm
Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://ow.ly/2i44M
July 29th, 2010 at 12:46 pm
RT @ConversationAge: Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://ow.ly/2i44M
July 29th, 2010 at 12:47 pm
RT @ConversationAge Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://ow.ly/2i44M
July 29th, 2010 at 12:48 pm
RT @ConversationAge: Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://ow.ly/2i44M
July 29th, 2010 at 12:51 pm
RT @ConversationAge: Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://ow.ly/2i44M
July 29th, 2010 at 12:53 pm
6 insights on how women are shaping the Internet http://ow.ly/2i44M
July 29th, 2010 at 12:54 pm
Really. Interesting analysis of comscore research about women and the web http://ow.ly/2iecl via @conversationage
July 29th, 2010 at 12:57 pm
@ConversationAge: Draws 6 insights from the comScore report on how women are shaping the Internet – good read http://ow.ly/2i44M
July 29th, 2010 at 12:57 pm
RT @ImadParacha: 6 insights on how women are shaping the Internet http://ow.ly/2i44M
July 29th, 2010 at 1:00 pm
RT @ConversationAge: Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://ow.ly/2i44M
July 29th, 2010 at 1:04 pm
RT @ConversationAge: Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://ow.ly/2i44M
July 29th, 2010 at 1:05 pm
RT @ConversationAge: Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://ow.ly/2i44M
July 29th, 2010 at 1:05 pm
RT @ConversationAge: Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://ow.ly/2i44M
July 29th, 2010 at 1:07 pm
RT @ConversationAge: Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://ow.ly/2i44M
July 29th, 2010 at 1:51 pm
RT @imadparacha: 6 insights on how women are shaping the Internet http://ow.ly/2i44M
July 29th, 2010 at 2:08 pm
Interesting read RT @ConversationAge Women on the web: 6 insights from the report on how women are shaping the Internet http://ow.ly/2i44M
July 29th, 2010 at 2:28 pm
RT @geoffliving: RT @kamichat: Really. Interesting analysis of comscore research about women and the web http://ow.ly/2iecl
July 29th, 2010 at 2:39 pm
RT @ConversationAge: Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://ow.ly/2i44M
July 30th, 2010 at 12:50 am
RT @ConversationAge: Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://ow.ly/2i44M
July 30th, 2010 at 5:37 am
RT @graeser: RT @ConversationAge: Women on the web: 6 insights from the comScore report on how women are shaping the Internet http://ow.ly/2i44M
July 30th, 2010 at 7:00 am
http://bit.ly/ce0goK – Women on the web: 6 insights from the comScore report on how women are shaping the Internet #BTCustomerstreet
August 1st, 2010 at 11:38 pm
Nice – Women on the web: 6 insights from the comScore report on how women are shaping the Internet – http://is.gd/dXcDo
August 24th, 2010 at 12:05 pm
Well here is some research that will help us all when considering how best to connect to our community online.
comSco – http://bit.ly/cMiG7I
August 24th, 2010 at 12:06 pm
RT @Harold_White: Well here is some research that will help us all when considering how best to connect to our community online.
comSco – http://bit.ly/cMiG7I
August 24th, 2010 at 11:30 pm
Do women and men interact differently online is a question I often get asked – http://bit.ly/cMiG7I
August 26th, 2010 at 10:20 am
Do women and men interact differently online is a question I often get asked – http://bit.ly/cMiG7I
August 26th, 2010 at 11:10 pm
has today released a global report how women interact with the web called, “Women on the Web: How Women are [...] – http://bit.ly/cMiG7I
August 27th, 2010 at 5:45 am
Well here is some research that will help us all when considering how best to connect to our community online.
comSco – http://bit.ly/cMiG7I
August 27th, 2010 at 9:15 am
Do women and men interact differently online is a question I often get asked – http://bit.ly/cMiG7I
August 28th, 2010 at 4:50 pm
Well here is some research that will help us all when considering how best to connect to our community online.
comSco – http://bit.ly/cMiG7I
September 2nd, 2010 at 8:55 am
has today released a global report how women interact with the web called, “Women on the Web: How Women are [...] – http://bit.ly/cMiG7I
September 2nd, 2010 at 9:55 am
Well here is some research that will help us all when considering how best to connect to our community online.
comSco – http://bit.ly/cMiG7I