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Krishna De, 42 Rules of Marketing in a Recession Krishna is the author of ‘42 Rules of Marketing in a Recession’ which will be available in January 2009 and ‘Managing Your Personal Brand Online: How to Master the 7 Keys of Professional Success in a Digital Age’ and which will be published in Spring 2009 by publishers HappyAbout.com

Krishna has authored over 500 articles and created over 300 audio programmes in the fields of brand engagement, social media, online identity and online reputation management and personal branding, is a contributing author to several books and her expertise is featured in the new book by best selling marketing author David Meerman Scott’s new book “World Wide Rave” published by Wiley and available in March 2009.

She is a sought after spokesperson in the media and in leading publications including the Wall Street  Journal, The Guardian, The Irish Times, The Independent, The Sunday Business Post, The Sunday Times, Computers in Business, Smart Company, Marketing Age, Irish Tatler and the Labour Mobility book about living and working in Ireland.

Krishna is an employer branding analyst for Universum and along her own series of blogs and podcasts, is a contributing author to the online news channels of Brand Republic, Small Business Branding, Social Media Today, Better Business Blogging and Rain Today.

She is currently researching for a forthcoming series of books in the areas of engaging Gen Y, social media communications and employer brand management which will be published in 2009/2010.