Watch my latest FREE webinar where I cover 7 Essential Tips for Generating and Retaining More Business Using LinkedIn? You can leave your feedback at my Marketing Mentor Facebook PageDo you ever get stuck for inspiration in terms of what to write about for your online articles, your newsletter or ezine or your business [...]

View Comments

In my recent article about Seven Mistakes To Avoid When Authoring Your Business Blog, mistake number three was not adding an about page to your business blog. The reasons I noted this as a reason were:
you might not realise it but your about page on your business blog or website is the second most likely [...]

View Comments

One of the key ways for professional services firms to position themselves as experts is to express their expertise in the written word – through articles.
Promoting your articles in your newsletter, your business blog and on your website is a great way to provide valuable resources for your clients and potential clients and will reinforce [...]

View Comments

Positioning yourself and building your personal brand as a thought leader in your professional services firm through writing articles is one of the lowest cost marketing strategies you can use to build your brand and attract more clients.
You can publish and syndicate your articles through online and offline media and presents you as an expert [...]

View Comments

Last week when speaking with a client, I set out a strategy for them to leverage their time and become more productive in the area of creating their first information product.
In professional services, many business leaders are trading time for hours as they charge on an hourly billable rate.
Creating information products that can be sold [...]

View Comments