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In my recent article about Seven Mistakes To Avoid When Authoring Your Business Blog, mistake number three was not adding an about page to your business blog. The reasons I noted this as a reason were:
you might not realise it but your about page on your business blog or website is the second most likely [...]
One of the key ways for professional services firms to position themselves as experts is to express their expertise in the written word – through articles.
Promoting your articles in your newsletter, your business blog and on your website is a great way to provide valuable resources for your clients and potential clients and will reinforce [...]
Positioning yourself and building your personal brand as a thought leader in your professional services firm through writing articles is one of the lowest cost marketing strategies you can use to build your brand and attract more clients.
You can publish and syndicate your articles through online and offline media and presents you as an expert [...]
Last week when speaking with a client, I set out a strategy for them to leverage their time and become more productive in the area of creating their first information product.
In professional services, many business leaders are trading time for hours as they charge on an hourly billable rate.
Creating information products that can be sold [...]
As a busy professional services practice, it is likely that time is a premium resource.
One of the strategies I enjoy teaching my clients is how we can achieve so much more in terms of outcomes and results and attract more clients by leveraging our time and repurposing what we do.
There are three key strategies that will [...]
