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[ March 24, 2008; 6:00 pm to 7:00 pm. ] This weekend I’ve been having lots of fun researching online video. It’s one of the strategies in social media communications that I have yet to fully embrace and while I use platforms such as Camtasia, Articulate and have tried out Oovoo, I’ve not recorded my own video from situations where I have been “on location”. [...]

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So you have your data base of clients and prospects which you nurture and develop over time. But have you as valuable a list of your media contacts?
 
Your media database is a critical part of your business development toolkit and includes contacts in traditional and new media – people who can assist you in extending your [...]

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So you are thinking about launching a podcast to connect to prospects and attract more clients. But how do you make sure that you deliver content that will be relevant and seen as of value?
Here are 7 rules of podcasting to generate more leads, more clients and more profits:
1. RESEARCH YOUR MARKET
Review other podcasts in your niche [...]

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As someone who both creates media plans for my own business, my clients and for the professional associations I am involved in, and someone who gets an ever increasing number of pitches from people to promote or advertise on my blogs and podcasts, I was delighted to be referred by David Meerman Scott to a [...]

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With the announcement of the Irish Blog Awards tomorrow, many people have been busy behind the scenes, not least Damien the founder of the Irish Blog Awards.

As I mentioned previously, the bloggers in the Irish Business Blog category are collaborating in creating a special report about business blogging in Ireland where [...]

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