BIZ GROWTH PODCAST #002 : APRIL 9, 2008 
MARKETING TO BABY BOOMERS PART 2 - ENGAGING THROUGH SOCIAL MEDIA

In this second edition of the Biz Growth Podcast we continue our conversation with Marilynn Mobley, SVP with Edelman PR and the author of the terrific blog Baby Boomer Insights.

We continue our conversation about marketing to baby boomers, but this time explore how baby boomers engage with social media and what that means if you want to connect with baby boomers through social media platforms.

If you missed part 1 of Marketing To Baby Boomers on the Biz Growth Podcast, you can access it here.

HOW TO LISTEN TO THE BIZ GROWTH PODCAST 

I’ll let you know when the podcasts are published in iTunes in case that’s how you like to subscribe to your podcasts and download them to your PC/Mac or portable media player.

In the meantime, you can also access the Biz Growth Podcast by either clicking on the play button - the audio will stream direct - or you can right click on the MP3 link and save it to your hard drive to listen to at your convenience or transfer it to your portable player.

BIZ GROWTH PODCAST SHOW NOTES

00:00   Introduction: The internet and how Baby Boomers engage in social networking and social media
04:00   How Baby boomers engage with the internet and social media versus the Millenial Generation and Generation X
06:55    How to market to Baby Boomers and embrace the use of social media marketing
09:34    The 7 C’s for effective social media marketing to Baby Boomers
15:06    What we need to consider when marketing and engaging with Baby Boomers using social media
17:17     Resources for further information on marketing and social media marketing to connect with the Baby Boomer generation
20:39   The key to marketing to and connecting with Baby Boomers
25:00   Show end

ADDITIONAL RESOURCES

AARP - For People Over 50

Baby Boomer Insights - Research Insights And Opinions On Marketing To Baby Boomers

Boomers - A Trip Into The Heart Of The Baby Boomer Generation

Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group

Boomer Women Speak

Growing Bolder

Saga Zone - the socail network for the over 50’s

Second Fifty Years - Reaching Boomers And Seniors Today

HOW TO LEAVE US FEEDBACK

Do share your thoughts on this episode of the Biz Growth Podcast. Perhaps you have found some of the strategies and tips we share have worked for you or perhaps you have ideas and suggestions you would like to share with our listeners? You can choose one of 3 different ways to get in touch so why not:

• post your feedback in the comments section at the Biz Growth News blog
• leave comments at our media centre by calling +1 214 615 6505 ext 6842
• or send us an email at connect(at)bizgrowthpodcast.com.

MEDIA NOTE

The Biz Growth Podcast is hosted by Krishna De, an international author, professional speaker, and mentor in the field of employer branding, personal branding, brand engagement, leadership and social media.

The Biz Growth Podcast is for marketers and executives who want to access the leading edge thinking in the world of branding, marketing and social media.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.  In the case of reuse or distribution, you must make clear to others the license terms of this work. These conditions can be waived by permission from the copyright holder.
 

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BIZ GROWTH PODCAST #001 : APRIL 2, 2008 
MARKETING TO BABY BOOMERS PART 1

I’m delighted to announce that we have a new podcast series launching today in addition to the podcasts I host at Talking Coaching and The Podcast Sisters. This new series will be a podcast to accompany this Biz Growth News blog and features authors and leading experts in the areas of branding, marketing and social media. I do hope that you will listen to the show as the content from the guest experts is terrific and we have a wealth of Biz Growth Podcasts recorded and ready for publication in the weeks ahead.

For our first two episodes we are in conversation with Marilynn Mobley, SVP with Edelman PR and the author of the terrific blog Baby Boomer Insights.

HOW TO LISTEN TO THE BIZ GROWTH PODCAST 

I’ll let you know when the podcasts are published in iTunes in case that’s how you like to subscribe to your podcasts and download them to your PC/Mac or portable media player.

In the meantime, you can also access the Biz Growth Podcast by either clicking on the play button - the audio will stream direct - or you can right click on the MP3 link and save it to your hard drive to listen to at your convenience or transfer it to your portable player.

BIZ GROWTH PODCAST SHOW NOTES

00:00   Introduction:
04:06   Who are the ‘Baby Boomer Generation’?
05:07   Segmenting the Baby Boomer community of consumers
07:12   Research findings into Baby Boomers - influence, affluence and impact
09:17   Baby Boomers across the globe and the ipmportance of lifestyle and lifestage
11:23   The events that define the Baby Boomer generation
12:47   What marketers and business leaders need to know when considering marketing to baby boomers
14:36   Key differences between male and female baby boomers and what they are concerned about
19:05   How politicians can learn from the research into the baby boomer generation when looking to engage with voters
22:21  Examples of where companies have been effective in marketing to baby boomers
25:42  Marketing communications plans for baby boomers and the importance of the medium and the message
27:18 Further information and resources

ADDITIONAL RESOURCES

AARP - For People Over 50

Baby Boomer Insights - Research Insights And Opinions On Marketing To Baby Boomers

Boomers - A Trip Into The Heart Of The Baby Boomer Generation

Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group

Boomer Women Speak

Second Fifty Years - Reaching Boomers And Seniors Today

HOW TO LEAVE US FEEDBACK

Do share your thoughts on this episode of the Biz Growth Podcast. Perhaps you have found some of the strategies and tips we share have worked for you or perhaps you have ideas and suggestions you would like to share with our listeners? You can choose one of 3 different ways to get in touch so why not:

• post your feedback in the comments section at the Biz Growth News blog
• leave comments at our media centre by calling +1 214 615 6505 ext 6842
• or send us an email at connect(at)bizgrowthpodcast.com.

MEDIA NOTE

The Biz Growth Podcast is hosted by Krishna De, an international author, professional speaker, and mentor in the field of employer branding, personal branding, brand engagement, leadership and social media.

The Biz Growth Podcast is for marketers and executives who want to access the leading edge thinking in the world of branding, marketing and social media.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.  In the case of reuse or distribution, you must make clear to others the license terms of this work. These conditions can be waived by permission from the copyright holder.
 

Did you find this article helpful? Then please share it!

Yesterday I had the opportunity to attend the first ever networking training day supported by BNI in Ireland.

Yes I know that I train business leaders in networking and referral skills, but I just could not let the opportunity pass to meet other networking experts speak as it is always a great opportunity to refresh your skills and access new insights, along side meeting new people.

The speakers were from outside Ireland which was a bit of a shame as they were all part of the Referral Institute, an international referral training company.

Perhaps next time Pat Guiden who is actively involved in BNI and the Referral Institute in Ireland might be persuaded to be one of the speakers.

The day kicked off with Mike Macedonio, co-author of “Truth or Delusion, busting networking myths” (a very accessible and quick read). The other key speaker was Sarah Owens who leads the Referral Institute in the UK.

I was fortunate to be able to speak to them both at the end of the event and record a podcast about networing and referral strategies to grow your business that I will be publishing soon on our new “Biz Growth Podcast”.

Here are three key learnings I’d like to share for the next time you attend a live event: Continue reading

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Each week I interview experts for my radio show and also my Biz Growth Live programme.  Many of these recordings I then repurpose into audio tutorials for my clients, information products or podcasts which leverages my time and resources.

This also enables me to both attract more clients and increase my profits.

But many leaders in professional services firms and corporate businesses are concerned about the technology required and are unsure how it can benefit them.  So here are two no cost resources that I’d encourage you to check out. Continue reading

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