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If you are a member of a professional association and they have a website, it is likely that you are going to be able to post details of your business on their web site.
This is a wonderful opportunity, yet so many organisations to not maximise the opportunity. In other words they are not managing their brand [...]
As a leader in a professional services firm, if you are like me you are constantly researching and acquiring new information perhaps information that is relevant for a client, to help you with your marketing to attract more clients, to include in a presentation for a public speaking event or in a book or article [...]
One of the most effective no-cost research tools I have use and recommend to my clients is Google Alerts.
This is an amazing resource that I use to access information about:
the industry I work in and trends in the market
my competition and marketing strategies they are implementng
research about market trends in my clients industry
reviewing the strength of [...]
