Watch my latest FREE webinar where I cover 7 Essential Tips for Generating and Retaining More Business Using LinkedIn? You can leave your feedback at my Marketing Mentor Facebook PageThis weekend I’ve been having lots of fun researching online video. It’s one of the strategies in social media communications that I have yet to [...]

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Have you ever been at a presentation or workshop where the speaker has been so magnetic that you are able to retain and recite what you learned to others?
The chances are that the facilitator or speaker used stories. Story telling in building your corporate brand, your employer brand, your internal brand or your personal brand [...]

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In my seminars on the subject of building your employer brand and expressing your internal brand to engage with potential candidates, one subject I always cover is the area of developing a blog to support your communications strategy.
This could be a blog where the author is the CEO or a group or employee blog.
Here are 5 [...]

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As I’ve written about before, many organisations are concerned about allowing their employees to have access to social networks such as Facebook. In a previous article about Facebook, I provided tips on actions you can take and why social networks in corporates can provide competitive advantage.
So I was delighted to read an article in The Times [...]

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I love books and there is not a month that goes buy that I don’t have new business books to read – in fact it was a great treat when I found myself with several hours free to spend in a Dublin book store recently and left with no less than 10 new business books.
I [...]

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