I receive many emails each day from entrepreneurs and PR professionals across the globe asking for me to share information about their product or service to my community here, on Facebook or through my newsletter.
Most don’t consider reading my tips on how to pitch to me. I do try to respond to most emails, but [...]
This week I had an invitation to attend the ‘David Manley Emerging Entrepreneur Awards’ – unfortunately I was not able to attend – however I did have the chance to ask Rowena Neville the Chair of the Awards Organising Committee about the awards. Here is what she had to say.
Krishna: What is the origin of [...]
Did you know that despite the fact that more than 58% of Irish graduates are women, women make up less than 5% of the top management of companies and only represent 30% of European entrepreneurs.
Late last year European Commission established a new initiative to highlight and promote women entrepreneurs as a key to economic growth [...]
You might have seen the new advert for Carlsberg in Ireland called ‘The Secret’. It is based on a true story from 1883, where Carlsberg scientist Professor Emil Hansen discovered the method of isolating pure yeast culture. I was approached by their PR company about the new advert and have written about it over at [...]
Over the last six months I have been working with many non profits and educating them about the use of digital marketing and social media as part of their advocacy and communications plan.
I recently came across some interesting statistics about on one well known non profit – the Irish Society for the Prevention of [...]


























