| Receive Articles By Email: |
The latest IPA/BDO Bellwether survey published today (12th October 2009) indicates that marketing spend in the UK fell for the eighth quarter running in Q3 but with the smallest reduction in budgets in over a year.
The survey showed that online marketing budgets have returned to growth, though all other budget categories are still on a [...]
Following on from the last article about collaborating with competitors through hosting events, here are two ways I have benefited directly from collaborating with competitors – not just the profile and co-branding on the platform or the receipt of the speaking fee or a split of the income for the event or workshop.
I have collaborated [...]
[ November 5, 2008; 7:00 am; ] If you a marketing professional in Ireland, one date not to be missed in this autumns calendar is the forthcoming Marketing Institute Conference, ‘Marketing Strategies for Challenging Times’ which takes place on the 5 November 2008 at the Four Seasons Hotel Simmonscourt Road, Ballsbridge, Dublin 4.
Speakers are from Ireland and overseas and include:
Michael Tchong – [...]
Today PricewaterhouseCoopers (PwC) releases their Global Entertainment and Media forecast for 2008-2012.
The PwC Global Entertainment and Media Outlook forecasts revenue rising by an average of 6.6 percent a year to $2.2 trillion by 2012, boosted by advertising-supported digital and mobile media and an explosion in the adoption of broadband.
According to the PricewaterhouseCoopers (PwC) Global Entertainment And Media [...]
Alltop, brought to us by Guy Kawasaki is a great resource for finding the best of the best in terms of blogs on subjects from business, to culture and technology.
As these influential bloggers are spending time researching and writing about strategies and resources in their niche, the one line summary of their most recent blog posts [...]
