Online PR: What role does it play in takeover bids?
September 14th, 2009 by Krishna De /
Posted by Krishna De under Social Media Ireland, Social media, Social networking, online pr, online video
Last week Kraft made a US$16.8 billion bid for Cadbury which would create US$50 billion business that would command about 14.8% of the global confectionery market, according to Euromonitor and it would be the leader in the chocolate stakes with a 15.2% of that category, ahead of Mars’ 14.6%.
Adage covered the story and then went [...]
