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Last week Kraft made a US$16.8 billion bid for Cadbury which would create US$50 billion business that would command about 14.8% of the global confectionery market, according to Euromonitor and it would be the leader in the chocolate stakes with a 15.2% of that category, ahead of Mars’ 14.6%.
Adage covered the story and then went [...]

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How do you connect with influencers online?
And does it matter if that person influences just 2 people or 20,000 people?
Well that was the subject discussed today on the For Immediate Release live show hosted by Neville Hobson and Shel Holtz.
The following article summaries the live conversation. If you just want to read my summary [...]

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