BIZ GROWTH PODCAST #002 : APRIL 9, 2008 
MARKETING TO BABY BOOMERS PART 2 - ENGAGING THROUGH SOCIAL MEDIA

In this second edition of the Biz Growth Podcast we continue our conversation with Marilynn Mobley, SVP with Edelman PR and the author of the terrific blog Baby Boomer Insights.

We continue our conversation about marketing to baby boomers, but this time explore how baby boomers engage with social media and what that means if you want to connect with baby boomers through social media platforms.

If you missed part 1 of Marketing To Baby Boomers on the Biz Growth Podcast, you can access it here.

HOW TO LISTEN TO THE BIZ GROWTH PODCAST 

I’ll let you know when the podcasts are published in iTunes in case that’s how you like to subscribe to your podcasts and download them to your PC/Mac or portable media player.

In the meantime, you can also access the Biz Growth Podcast by either clicking on the play button - the audio will stream direct - or you can right click on the MP3 link and save it to your hard drive to listen to at your convenience or transfer it to your portable player.

BIZ GROWTH PODCAST SHOW NOTES

00:00   Introduction: The internet and how Baby Boomers engage in social networking and social media
04:00   How Baby boomers engage with the internet and social media versus the Millenial Generation and Generation X
06:55    How to market to Baby Boomers and embrace the use of social media marketing
09:34    The 7 C’s for effective social media marketing to Baby Boomers
15:06    What we need to consider when marketing and engaging with Baby Boomers using social media
17:17     Resources for further information on marketing and social media marketing to connect with the Baby Boomer generation
20:39   The key to marketing to and connecting with Baby Boomers
25:00   Show end

ADDITIONAL RESOURCES

AARP - For People Over 50

Baby Boomer Insights - Research Insights And Opinions On Marketing To Baby Boomers

Boomers - A Trip Into The Heart Of The Baby Boomer Generation

Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group

Boomer Women Speak

Growing Bolder

Saga Zone - the socail network for the over 50’s

Second Fifty Years - Reaching Boomers And Seniors Today

HOW TO LEAVE US FEEDBACK

Do share your thoughts on this episode of the Biz Growth Podcast. Perhaps you have found some of the strategies and tips we share have worked for you or perhaps you have ideas and suggestions you would like to share with our listeners? You can choose one of 3 different ways to get in touch so why not:

• post your feedback in the comments section at the Biz Growth News blog
• leave comments at our media centre by calling +1 214 615 6505 ext 6842
• or send us an email at connect(at)bizgrowthpodcast.com.

MEDIA NOTE

The Biz Growth Podcast is hosted by Krishna De, an international author, professional speaker, and mentor in the field of employer branding, personal branding, brand engagement, leadership and social media.

The Biz Growth Podcast is for marketers and executives who want to access the leading edge thinking in the world of branding, marketing and social media.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.  In the case of reuse or distribution, you must make clear to others the license terms of this work. These conditions can be waived by permission from the copyright holder.
 

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BIZ GROWTH PODCAST #001 : APRIL 2, 2008 
MARKETING TO BABY BOOMERS PART 1

I’m delighted to announce that we have a new podcast series launching today in addition to the podcasts I host at Talking Coaching and The Podcast Sisters. This new series will be a podcast to accompany this Biz Growth News blog and features authors and leading experts in the areas of branding, marketing and social media. I do hope that you will listen to the show as the content from the guest experts is terrific and we have a wealth of Biz Growth Podcasts recorded and ready for publication in the weeks ahead.

For our first two episodes we are in conversation with Marilynn Mobley, SVP with Edelman PR and the author of the terrific blog Baby Boomer Insights.

HOW TO LISTEN TO THE BIZ GROWTH PODCAST 

I’ll let you know when the podcasts are published in iTunes in case that’s how you like to subscribe to your podcasts and download them to your PC/Mac or portable media player.

In the meantime, you can also access the Biz Growth Podcast by either clicking on the play button - the audio will stream direct - or you can right click on the MP3 link and save it to your hard drive to listen to at your convenience or transfer it to your portable player.

BIZ GROWTH PODCAST SHOW NOTES

00:00   Introduction:
04:06   Who are the ‘Baby Boomer Generation’?
05:07   Segmenting the Baby Boomer community of consumers
07:12   Research findings into Baby Boomers - influence, affluence and impact
09:17   Baby Boomers across the globe and the ipmportance of lifestyle and lifestage
11:23   The events that define the Baby Boomer generation
12:47   What marketers and business leaders need to know when considering marketing to baby boomers
14:36   Key differences between male and female baby boomers and what they are concerned about
19:05   How politicians can learn from the research into the baby boomer generation when looking to engage with voters
22:21  Examples of where companies have been effective in marketing to baby boomers
25:42  Marketing communications plans for baby boomers and the importance of the medium and the message
27:18 Further information and resources

ADDITIONAL RESOURCES

AARP - For People Over 50

Baby Boomer Insights - Research Insights And Opinions On Marketing To Baby Boomers

Boomers - A Trip Into The Heart Of The Baby Boomer Generation

Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group

Boomer Women Speak

Second Fifty Years - Reaching Boomers And Seniors Today

HOW TO LEAVE US FEEDBACK

Do share your thoughts on this episode of the Biz Growth Podcast. Perhaps you have found some of the strategies and tips we share have worked for you or perhaps you have ideas and suggestions you would like to share with our listeners? You can choose one of 3 different ways to get in touch so why not:

• post your feedback in the comments section at the Biz Growth News blog
• leave comments at our media centre by calling +1 214 615 6505 ext 6842
• or send us an email at connect(at)bizgrowthpodcast.com.

MEDIA NOTE

The Biz Growth Podcast is hosted by Krishna De, an international author, professional speaker, and mentor in the field of employer branding, personal branding, brand engagement, leadership and social media.

The Biz Growth Podcast is for marketers and executives who want to access the leading edge thinking in the world of branding, marketing and social media.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.  In the case of reuse or distribution, you must make clear to others the license terms of this work. These conditions can be waived by permission from the copyright holder.
 

Did you find this article helpful? Then please share it!

With the announcement of the Irish Blog Awards tomorrow, many people have been busy behind the scenes, not least Damien the founder of the Irish Blog Awards.

As I mentioned previously, the bloggers in the Irish Business Blog category are collaborating in creating a special report about business blogging in Ireland where we will share tips and best practice from our own experience of authoring a business blog. Watch out for that report in the next couple of weeks.

Yesterday the 6 finalists for the Business Blog category of the Irish Blog Awards met by telephone conference and we have recorded a podcast sharing our insights on the subject of business blogging in Ireland as a tool to build your brand online and as part of our marketing strategy.

You can access the audio here - you can either stream it from your PC or download the audio to your PC or save it to your MP3 player.

On the business blogging podcast you will hear our views on:

• What is a business blog
• what encouraged us to start a business blog
• how much time we invest in blogging each week
• the platforms we are using to host our business blogs
• the business benefits we have realised through business blogging
• how business blogging fits into our marketing and communications strategy
• how we have built traffic to our business blogs
• our personal perspectives on business blogging in Ireland
• what we wish we had known before we started our business blogs
• and one piece of advice we would like to others who are considering starting a business blog.

We enjoyed collaborating in this way and have decided to start a regular business blogging podcast where we will be sharing strategies and tips on the subject of business blogging and also inviting business blogging experts to share their favourite tips and business blogging advice.

Do share your thoughts on our first business blogging podcast by posting in the comments section. We would love to hear from you if you have found other strategies that have worked for you in developing your business blog.

And of course if you have any questions about business blogging, do post them and we will be delighted to reply to your questions.

Resources to get started blogging

Here are some recommeded resources if this business blogging podcast encouraged you to start blogging

• TypePad - the fastest and easiest way to start blogging today and referred to in the business blogging podcast and was how i got started blogging
• Andy Wibbels - a good friend and blogger extraordinaire provides training for the new blogger using the TypePad platform. Andy is also the author of the Amazon.com best seller “Go Blog Wild: a guide for small business blogging“. Do tell Andy you are a friend of mine.
• Sherman Hu - offers online turtorials if you want to useWordpress as a blogging platform (Wordpress is the platform Biz Growth News is hosted on)
• Mark White - known as The Blog Coach can help you set your blog up - he is based in the UK and is someone I refer my clients to. He has been instrumental in helping me with my blog extreme makeover. Do tell Mark I sent you.

Thanks to the people who made the podcast possible

This podcast would not have been possible without the engagement of the 6 finalists in the Business Blog category of the Irish Blog Awards 2007:

• Krishna De
• Ann Greene
• Brian Honan
• Kieran Murphy
• Damian O’Broin
• Connor O’Neill

We also would like to recognise the support of:

• Brian De-Alker of the Soundwave Studio who created the podcast
• Pat Phelan and hisAll Free Calls service which enabled us all to connect to our conference room
• Damian Mulley, without whose vision the Irish Blog Awards would never have been born.

Media note: The ‘Ireland Business Blogging Podcast’ was hosted by Krishna De and features the finalists in the Business Blog category of the Irish Blog Awards 2007.

This work is licensed under aCreative Commons Attribution-NonCommercial-NoDerivs 2.5 License. In the case of re-use or distribution, you must make clear to others the license terms of this work. These conditions can be waived by permission from the copyright holder.

Did you find this article helpful? Then please share it!